242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Simplify Digital Campaigns Michele Salani| Business Development Manager June 15th 2010 MediaMind Overview

© 2010 MediaMind Technologies Inc. | All rights reserved How much time do you spend with your ad server ? “ ”

© 2010 MediaMind Technologies Inc. | All rights reserved Things are harder than they should be “ ” Boxes graphic is a single separate element placed on top of picture and groups

© 2010 MediaMind Technologies Inc. | All rights reserved Current ad server platforms are built on decade old technologies “ ” Boxes graphic is a single separate element placed on top of picture and groups

© 2010 MediaMind Technologies Inc. | All rights reserved Foundation built for the future “ ” Boxes graphic is a single separate element placed on top of picture and groups

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Actionable Analytics Streamlined Ad Serving Open Workflow

© 2010 MediaMind Technologies Inc. | All rights reserved MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved Actionable Analytics Extracting meaning out of piles of data

© 2010 MediaMind Technologies Inc. | All rights reserved cross-channel results in real-time Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved

Campaign Monitor ▸ Analyze behavior in real-time ▸ Optimize on-the-fly ▸ Monitor delivery, performance, set-up, & more Updated data every 15 min

© 2010 MediaMind Technologies Inc. | All rights reserved getting useable cross-channel data without hours in excel Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved

1-Click PowerPoint ▸ Full summary of campaign metrics ▸ Customizable content ▸ Complete with tables and graph

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: Analyze consumer behavior before they convert © 2010 MediaMind Technologies Inc. | All rights reserved

Analyzing Customer Behavior ▸ "What is most successful path to conversion?" ▸ Optimize budget and media plan for path that delivers the most conversion

© 2010 MediaMind Technologies Inc. | All rights reserved 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving 248/152/29

© 2010 MediaMind Technologies Inc. | All rights reserved Streamlined Ad Serving Faster & Smarter Campaign Set-up

© 2010 MediaMind Technologies Inc. | All rights reserved getting from point A to B quickly Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved

Process Guide Universal Search Filters Bookmarking Preview “ Five Clicks Into One

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved using previewing tools

© 2010 MediaMind Technologies Inc. | All rights reserved

Preview multiple ads at once Instantly QA ad Collaborate with others Preview That Gives You the Whole View View ad info

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved repetitive trafficking tasks

© 2010 MediaMind Technologies Inc. | All rights reserved

Upload pairs of consistently named SWFs and GIFs Assign Clickthru URL to all ads Hundreds of Banners, Only One Step

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved optimize creative in minutes

© 2010 MediaMind Technologies Inc. | All rights reserved optimize creative in minutes Difficulty:

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

© 2010 MediaMind Technologies Inc. | All rights reserved Switch Text, Content, or Targeting Instantly ▸ Allows for quick optimizations and changes ▸ Keeps record of any change ▸ Keeps production cost down on revisions Dynamic Insertion Dynamic Insertions

© 2010 MediaMind Technologies Inc. | All rights reserved Constant browser refreshing F5 © 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

© 2010 MediaMind Technologies Inc. | All rights reserved One-click screenshots of live ads delivered in PowerPoint! “Oh Wow!, Damn! We’ve been dreaming about this” - Liquid Advertising AdSnap Automated Screenshots

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved the right ad to the right person the right time

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

© 2010 MediaMind Technologies Inc. | All rights reserved Targeting and Sequencing ▸ Rotate your rich and standard ads, as well as messages to ensure the best user experience ▸ Set to auto optimize by any metric ▸ Frequency cap by time, placement, and day-part Control the sequence, rotation and frequency of your ads Untouched. Too much going on for me to edit it

© 2010 MediaMind Technologies Inc. | All rights reserved Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

© 2010 MediaMind Technologies Inc. | All rights reserved Open Workflow Integrations, services and standards that go beyond basic ad serving

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved getting your data where you want it

© 2010 MediaMind Technologies Inc. | All rights reserved

Open API fluid integration integration

© 2010 MediaMind Technologies Inc. | All rights reserved

Web- Tracking/Research Omniture Web Trends Core Metrics Visistat Planning / Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Adwords Omniture Clickable Acquiso CoreMetrics Integration Partners Campaign Data

© 2010 MediaMind Technologies Inc. | All rights reserved Web- Tracking/Research Omniture Web Trends Core Metrics Visistat Planning / Buying Donovan/iDesk MediaBank Medicom Lifeline IPT Bid management Adwords Omniture Clickable Acquiso CoreMetrics Integration Partners Campaign Data

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty: © 2010 MediaMind Technologies Inc. | All rights reserved Bridging display & search

© 2010 MediaMind Technologies Inc. | All rights reserved Difficulty:

© 2010 MediaMind Technologies Inc. | All rights reserved Search and Display Working Together ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- duplication of conversion data Standard Search Rich Media Cross Channel Campaign Results

© 2010 MediaMind Technologies Inc. | All rights reserved Search and Display Working Together ▸ Manage and measure search and display from MediaMind ▸ Instantly integrate bid management tools ▸ Automatic de- duplication of conversion data Standard Search Rich Media

© 2010 MediaMind Technologies Inc. | All rights reserved Validate Display Spend with Search 7x Display Only; 3x Search Only Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Lift in Site Visits Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions) Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007 Increases in average order size Display onlySearch onlySearch & Display Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006 Untouched. Too much going on for me to edit it

© 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

© 2010 MediaMind Technologies Inc. | All rights reserved

A Global Solution Vanessa Keller Manager Campaign Execution, NY Kamalan Moodley Team Leader Client Service, UK Guy Meiri Software Engineer 2 nd Tier Support, Israel Adrian Lee Team Leader Account Management, Australia

© 2010 MediaMind Technologies Inc. | All rights reserved Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Agency Tools MediaMind Open Workflow Actionable Analytics Streamlined Ad Serving

© 2010 MediaMind Technologies Inc. | All rights

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you!