Case Study: A Leading Innovator of Mobile Technology By: Samuel Cheng USC MCL Short Course: Entrepreneurships for Engineering Students Instructor: Professor.

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Presentation transcript:

Case Study: A Leading Innovator of Mobile Technology By: Samuel Cheng USC MCL Short Course: Entrepreneurships for Engineering Students Instructor: Professor Jay Kuo

History (1) 1985: Qualcomm Was Founded 1989: Proved CDMA To Public 1991: Went Public 1993: Sent Data Packet Over CDMA 1996: CDMA Introduced World Wide 1998: First CDMA Smartphone 1999: CDMA2000 Became 3G Standard

History (2) 2005: Scorpion processor released 2007: Became Largest Mobile Chipset Developer 2007: Snapdragon released 2008: First HSPA+ Data Call 2011: Qualcomm Acquired Atheros 2013: Snapdragon Used For First LTE-A Smartphone

Quality Communications (1) Started Out As Telecommunications Company Based In San Diego Worked On CDMA Technology GSM was leading CDMA Vs GSM CDMA adopted by Verizon and Sprint M2M Communication omniTRACS is a satellite-based communications system commercially used for vehicle tracking 3.5G Technology HSPA & HSPA+ Download speeds up to 63 Mbps

Quality Communications (2) Chipset Technology System on Chip Snapdragon Mobile Network Modem Smartphone Processor Scorpion Krait Internet Of Everything (IOE) Wearables Cars Homes One Goal: Invent Mobile Technology Breakthroughs

What Does Qualcomm Profit From? Most From Mobile Device Chipsets 4G, 3G, 2G chipset such as Gobi Snapdragon Processors Problems with overheating of current flagship processor Snapdragon 810 Some From Royalties Due To CDMA Patents People need CDMA for places without LTE Average royalty rate of 3.2% from mobile devices (2013)

Competition Chipset MediaTek Intel Samsung Nvidia Spreadtrum Mobile Network Transition from 3G to 4G technology CDMA not used in 4G, OFDMA is used Source: graphics-market-shares.jpg

What Makes Qualcomm Successful? Powerful Mobile Chipsets Everyone wants a fast phone Snapdragon 810 is 64 bit, 8 cores, up to 2 Ghz CDMA Technology Main developer of CDMA products

Culture Diverse Employee Culture Welcomes employees of various backgrounds Work Environment “In order to foster an environment where invention thrives, we must foster one where our people do too” – Qualcomm Life and Culture Fitness and Wellness Facilities

Future Of Qualcomm Further Development Of The Internet Of Things Make Everything Smart 5G Standard Faster Data Speeds Power Efficient Mobile Chips

Thank You