Managing Affiliate Social Media: Incorporating the new AAFCS and FCS Branding into Affiliate Publications and Web Presence
Goals of Social Media Presence: What did we want to accomplish? Inform members of our activities in a timely manner Increase the profile of AAFCS and the Washington Affiliate Outreach to FCS professionals who are not members of AAFCS Educate non-FCS visitors about our professions
Washington Affiliate Uses of the AAFCS & FCS Branding Follow the guidelines from the Branding Toolkits Use the graphics, fonts & recommendations in the Graphics Manual Use the colors listed in the Graphics Manual Feature the logos and taglines prominently in each publication and web presence
Tell Them, Tell Them Again, and Then, Tell them Again. Prominently display the AAFCS logo Include the Tagline Make certain the logo and tagline appear on every page Consider using the new Betty Lamp as a watermark Include the FCS logo as often as space allows
Our Previous Newsletter
The WAFCS Connections Newsletter
Washington’s “Branding”
The WAFCS Website
Our Facebook Page
Whew! Some Final Words… A Resource Guide is available on the Washington Affiliate at Materials included are: AAFCS Affiliate Showcase Handouts A Facebook Pages Product Guide Refreshing Your Affiliate Website Notes & PowerPoint A Quick Reference Guide Managing Affiliate Social Media PowerPoint