Managing Affiliate Social Media: Incorporating the new AAFCS and FCS Branding into Affiliate Publications and Web Presence.

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Presentation transcript:

Managing Affiliate Social Media: Incorporating the new AAFCS and FCS Branding into Affiliate Publications and Web Presence

Goals of Social Media Presence: What did we want to accomplish? Inform members of our activities in a timely manner Increase the profile of AAFCS and the Washington Affiliate Outreach to FCS professionals who are not members of AAFCS Educate non-FCS visitors about our professions

Washington Affiliate Uses of the AAFCS & FCS Branding Follow the guidelines from the Branding Toolkits Use the graphics, fonts & recommendations in the Graphics Manual Use the colors listed in the Graphics Manual Feature the logos and taglines prominently in each publication and web presence

Tell Them, Tell Them Again, and Then, Tell them Again. Prominently display the AAFCS logo Include the Tagline Make certain the logo and tagline appear on every page Consider using the new Betty Lamp as a watermark Include the FCS logo as often as space allows

Our Previous Newsletter

The WAFCS Connections Newsletter

Washington’s “Branding”

The WAFCS Website

Our Facebook Page

Whew! Some Final Words… A Resource Guide is available on the Washington Affiliate at Materials included are: AAFCS Affiliate Showcase Handouts A Facebook Pages Product Guide Refreshing Your Affiliate Website Notes & PowerPoint A Quick Reference Guide Managing Affiliate Social Media PowerPoint