JRN 302: Introduction to Graphics and Visual Communication -Color - Kuler demo Thursday, 9/24/15

Class Objectives Lecture Color Kuler demo Homework assignment Logo assignment due by the end of class next Tuesday If you turned in everything before then, you do not need to show up to this class (and attendance will NOT be counted against you)

The Color Wheel Use it to make conscious decisions about choosing color for your projects. How to see Color Wheel (if you have your own computer) 1.In both ID and PS a.<Windows <Extensions <Adobe Color Themes.. click on the Create Tab 2.If you don’t, google “Kuler Adobe” 1.Remember to log-in

(Painter’s) Primary Colors The primary colors can not be created by mixing other colors together. They are : Red Yellow Blue OK Go and PBS

Secondary Colors Halfway between the primaries are the secondary colors. The wheel divides the color spectrum into 12 hues.

Complements Uses colors that are directly opposite of each other on the wheel This produces contrast between warm and cool colors. Example in a house ouse.com/toh/phot os/0,, _ ,00.html

Analogous Colors (harmonious) Composed of colors next to each other on the color wheel. No matter the two or three you combine, they share an undertone and work well together.

Triads A set of 3 colors equidistant from each other create a triad of pleasing colors. The primary triad is red, yellow and blue. The secondary triad is green, orange and purple. Sp!!!

Shades and Tints The color is called hue. Tone refers to the particular quality of brightness or deepness of a color. Add black to hue creates a shade. Add white to hue creates a tint.

Warm and Cool Colors Warm colors Have red or yellow in them Advance on the page Cool colors Have blue in them Recede on the page

CMYK or RGB CMYK (cyan, magenta, yellow, black) is used for most full color commercially printed projects. RGB (red, green, blue) is used for all projects displayed on a screen or projected in some way.

RGB Color mixture in light Additive: all added together make white Screen dependent Used for web images (monitors), cell phone screens, laptop images… anything that is “back lit” 16.7 million colors Because of this wide range in colors, Photoshop lets you do everything while in this color mode Most commonly seen in filters

CMYK Cyan, magenta, yellow, and black(k) Color mixture in print Subtractive: all added together make black Due to impurities of ink, all added together really makes it muddy brown, so we add black ink

With that said… for your assignments You’re going to create all images in RGB Why? B/C we’re not having anything commercially printed And our personal color printer in class has an internal software that automatically converts the RGB image files to CMYK inks it uses So if we (correctly saved it to RGB) and sent it, the file would go from CMYK -> RGB -> CMYK

Photoshop Sampling Color Say you want to select logo colors found in a photograph you have already taken Open photograph in Photoshop Select the eye dropper tool Click on the area in your photograph where color is ….Click on your foreground color (in tools pallet)  Write down the RGB values ….Or begin using another tool immediately Note: if using your home computer, save the color to your color swatches

Sampling color Can upload a photograph to the Kuler site (color.adobe.com) and it will create a color scheme with downloadable swatches Under the Create page, click on the camera icon on the right top side of the site Upload your photo Screen capture your page (no longer able to download ase swatch) Why do this? Later on, you will be using photographs, and they have up to 16.7 million colors in them So for the design principle of repetition, sample colors from within the photos and use elsewhere (in shapes, text, etc.)