4.16 Aaron. #112. Caroline is unable to travel to a clients office but needs to demonstrate product features and be able to answer questions as they arise.

Slides:



Advertisements
Similar presentations
The Representation Approval Process Step 4 – Exclusive Markets Rewarded Exclusive Markets Rewarded Step 3 – Evaluation Period Evaluation Period Step 2.
Advertisements

4.15 Adara.
2.01C - Explain company selling policies.
Personal Selling and Sales Promotion
 Section 1 of Sherman Act regulates “horizontal” and “vertical” restraints.  Per Se vs. Rule of Reason.  Per Se violations are blatant and substantially.
Section 15.1.
4.15 Marketing Ethical & Technical Considerations in Selling.
Principles of Marketing
Personal Selling and Direct Marketing Chapter 16.
Definition Salesperson
Database Marketing and Direct Response Marketing
McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 19 Personal Selling and Sales Management.
Sources of information about Global trends Newspapers Trade publications Industry specific, such as “Cosmetics International,” “Music Week,” “Nursing.
SELLING What is it?????.  Think about good and bad sales experiences you have had.  What could you have done differently to make a bad experience better?
AGENT RESPONSIBILITIES 1)Keep license current 2)Learn REA system 3)Follow REA rules and regulations 4)Pay for any licensing requirements 5)Pay and maintain;
Name the five marketing strategies that make up the marketing mix.
Chapter 12 selling overview Section 12.1 The Sales Function
UNIT F MANAGEMENT OF DISTRIBUTION, PROMOTION, AND SELLING
Personal Selling & Direct Marketing
NCA guide for businesses Selling via a website An overview of the key rules if you sell online to consumers.
Chapter 9: Protecting the Consumer Consumer Laws.
THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.
C HAPTER 13 COMMUNICATING CUSTOMER VALUE: Personal Selling and Direct Marketing CRS Questions & Answers.
Marketing Mix & Target Markets Marketing Careers & Ethics
Chapter 12 – Preparing for the Sale
2.03 Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
MARKETING MIX.
Basic Marketing – Chapter 15 Supplementary PowerPoint Archive This is an archive of photos and exhibits from the text and additional graphics and exhibits.
3.05 QUICK QUIZ.
E-commerce Law Consumer Protection. This lecture will examine legislation protecting consumers. We will look specifically at: –Consumer Protection (Distance.
Institutional Sales & Telemarketing. Introduction Assignment Structure & Activities Order Process Frequency of Contacts Launching Telemarketing Customer.
학년도 1 학기 마케팅 강의안 Copyright 2005 Kichan Kim, Jiyun Park & Hyunju Cha CHAPTER 14 Integrated Marketing Communications: Personal Selling and Direct.
$1001 The ABC’s of selling stands for -Back- -Back-
Channels of Distribution
Chapter 10 Real Estate Brokerage. The Real Estate Sales Process  listing agreement  marketing the property and qualifying buyers  presentation and.
10-1 Chapter Fourteen Communicating Customer Value: Integrated Marketing Communic ations Strategy.
14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:
 Much of the information needed by an organisation comes from within the organisation, and the organisation’s IT systems can be used to extract this.
Indicator 2.01 – Acquire the foundational knowledge of selling and understand its nature and scope. Marketing.
 What are the 3 Main ideas of FTA?  Explain what each means?
Antitrust. “Is there not a causal connection between the development of these huge, indomitable trusts and the horrible crimes now under investigation?
Copyright © 2012 McGraw- Hill Ryerson Ltd. Chapter 2 Ethics First … Then Customer Relationships 0.
ND e-commerce Carl Arrowsmith Session 14 Consumer Protection & Trust.
4.15 Marketing Ethical & Technical Considerations in Selling.
Retailing Management 8e© The McGraw-Hill Companies, All rights reserved CHAPTER 2CHAPTER 1CHAPTER 13 Buying Merchandise CHAPTER 13 McGraw-Hill/Irwin.
1 Click your mouse anywhere on the screen to advance the text in each slide. After the starburst appears, click a blue triangle to move to the next slide.
Click your mouse anywhere on the screen to advance the text in each slide. After the starburst appears, click a blue triangle to move to the next slide.
Name that Source ABCD E Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Final Question.
4.09 Ethan.
Personal Communications: Personal Selling, Sales Management Dr. John Gaskins MARK 380 Principles of Marketing.
1 Agribusiness library LESSON : Applying Trading Techniques.
1 Agribusiness Library LESSON: L Selling Agricultural Products and Services.
Section What factor could determine legal ownership of goods in the distribution process? A.Country in which the product is produced B.Availability.
Acquire a foundational knowledge of selling to understand its nature and scope 1 MARKETING 4.07.
Marketing Trivia Game C Sales begin to level off on a 5 year old product because customers are purchasing the competitor's brand. What strategy.
2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt 2 pt 3 pt 4 pt 5 pt 1 pt Promotion Baby! 4.01 Ad this!
Modern Real Estate Practice in Pennsylvania 12th Edition Chapter 15: Real Estate Brokerage.
TRANSACTIONAL DATA. TRANSACTION DATA THE COLLECTED INFORMATION ABOUT THE SELL AND PURCHASE TRANSACTION IS THE ACTIVITIES THAT OCCUR EVERY TIME YOU BUY.
What Is Selling? Objectives
What is Selling?. The Sales Profession n One of the oldest and most valued businesses. n Compete for their share of the market to realize profit. n Essential.
Deceptive Sales Practices Chapter 26. Door-to-Door Sales  There are some door-to-door and telephone salespeople who place intense pressure on people.
Loughborough University
Communicating Customer Value: Integrated Marketing Communications Strategy A Global Perspective 14 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng.
14 -1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Fourteen Communicating Customer Value:
Ethical & Technical Considerations in Selling
Personal Selling & Direct Marketing
Objectives Explain the purpose and goal of the selling function
Ethical & Technical Considerations in Selling
Strategic Prospecting and Preparing for Sales Dialogue
COMPLETE BUSINESS TEXTING SOLUTION
Presentation transcript:

4.16 Aaron

#112. Caroline is unable to travel to a clients office but needs to demonstrate product features and be able to answer questions as they arise. What technology tool would be helpful to her in making a sale? A.High-tech sales-support office B.Web presentation combined with a teleconference C.Cell phone with wireless faxing D.PowerPoint presentation on CD

#112. Caroline is unable to travel to a clients office but needs to demonstrate product features and be able to answer questions as they arise. What technology tool would be helpful to her in making a sale? A.High-tech sales-support office B.Web presentation combined with a teleconference C.Cell phone with wireless faxing D.PowerPoint presentation on CD

112. B Web presentation combined with a teleconference. Utilizing this combination, Carolines client could view the demonstration online as she walks the customer through the presentation. Teleconferencing allows her to answer questions as they arise during the presentation. A PowerPoint presentation on CD could be sent to the client to view, but this would not provide a live demonstration. Also, questions would have to be addressed via another method. The high-tech sales- support office is maintained for the use of salespeople who may be dispersed geographically or travel a great deal. A cell phone with wireless faxing would provide a static picture while allowing question to be answered. This could also be time consuming for the salesperson and the client.

#113. What technology allows the Gateway Insurance Group to match its agents with policyholders by aligning its agents with market potential? A.Database software B.Outbound telemarketing C.Mapping software D.Inbound telemarketing

#113. What technology allows the Gateway Insurance Group to match its agents with policyholders by aligning its agents with market potential? A.Database software B.Outbound telemarketing C.Mapping software D.Inbound telemarketing

113. C Mapping software. This software is used in territory management and enable manager4s to align territories and get an instant visual display of the effects. Outbound telemarketing allows companies to build extensive databases of current as well as potential customers. Database software is used to create records of customers and related information for future use by the business. Inbound telemarketing occurs when customers call a toll-free number to place an order, file a complaint, or ask a question.

#114. What is a sales practice that may be considered illegal? A.Noncompete clauses B.Executive contracts C.Competitive bids D.Tying arrangements

#114. What is a sales practice that may be considered illegal? A.Noncompete clauses B.Executive contracts C.Competitive bids D.Tying arrangements

114. D Tying arrangements. A tying arrangement is an illegal agreement requiring a customer to buy other products in order to obtain desired goods and services. An example of a tying arrangement is a salespersons requiring a customer to but the companys copy paper and toner in order to obtain the desired copier machine. The copy paper and toner are the products tied to the main product. Noncompete clauses in a salespersons contract are legal in certain situations. Executive contracts and competitive bids are legal.

#115. What type of laws protect consumers from unethical selling practices, such as high-pressure sales techniques? A.Limited-probationary B.Cooling-Off C.Conditional-sales D.Buyer-withdrawal

#115. What type of laws protect consumers from unethical selling practices, such as high-pressure sales techniques? A.Limited-probationary B.Cooling-Off C.Conditional-sales D.Buyer-withdrawal

115. B Cooling-Off. Many levels of government (e.g., local, state, provincial, national) have cooling off laws. Cooling-Off regulations allow consumers the option to back out of a sales contract or transaction within a limited period of time. These laws provide consumers with an opportunity to reevaluate sales transactions, which often occurs when a salesperson uses high-pressure, unethical sales techniques. Limited-probationary, conditional-sales, and buyer-withdrawal are not terms commonly used to describe selling regulations.

#116. What is an illegal selling practice that is regulated because is reduces competition? A.Incentive contracts B.Product labeling C.Exclusive dealing D.Discount pricing

#116. What is an illegal selling practice that is regulated because is reduces competition? A.Incentive contracts B.Product labeling C.Exclusive dealing D.Discount pricing

116. C Exclusive dealing. Exclusive dealing agreements forbid customers from buying products from competitors. This selling practice is regulated because it reduces competition. Consumer protection legislation addresses product labeling issues. Incentives and discounts are not selling activities that always reduce competition.