[Insert your logo here] 12 th Annual Joint Services/Agency/ERC Relocation Training Conference Social Media Bruce Moody Program Communications Navy Family.

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Presentation transcript:

[Insert your logo here] 12 th Annual Joint Services/Agency/ERC Relocation Training Conference Social Media Bruce Moody Program Communications Navy Family Readiness [Insert your logo here]

Moving Military Families: Challenges and Opportunities 2 What is Social Media?

[Insert your logo here] Moving Military Families: Challenges and Opportunities 3 What is Social Media?

[Insert your logo here] Moving Military Families: Challenges and Opportunities 4 What is Social Media?

[Insert your logo here] Moving Military Families: Challenges and Opportunities 5 What is Social Media?

[Insert your logo here] What is Social Media? Moving Military Families: Challenges and Opportunities 6  What social media really looks like.

[Insert your logo here] Moving Military Families: Challenges and Opportunities 7 Facebook: Why Bother?

[Insert your logo here] Moving Military Families: Challenges and Opportunities 8 Facebook: Why Bother?

[Insert your logo here] Moving Military Families: Challenges and Opportunities 9 Facebook: Why Bother?

[Insert your logo here] Meet the Millennials Moving Military Families: Challenges and Opportunities 10

[Insert your logo here] Moving Military Families: Challenges and Opportunities 11 73% have a Facebook profile 37% use Twitter 72% get their news online 97% own a computer 94% own a cell phone 76% use instant messaging 92% multitask while instant messaging Meet the Millennials

[Insert your logo here] Moving Military Families: Challenges and Opportunities 12 Facebook: Why Bother?

[Insert your logo here] Yes We Should Moving Military Families: Challenges and Opportunities 13 We need to embrace these technologies. We need to use them because that’s what the young people use these days. We need to communicate with them. Price Floyd, Principal Deputy Assistant Secretary of Defense for Public Affairs

[Insert your logo here] It’s About Conversations Moving Military Families: Challenges and Opportunities 14  Fans who interact post messages

[Insert your logo here] Troublesome Posts Moving Military Families: Challenges and Opportunities 15 “Thank you for your interest in the Fleet and Family Support Program. We keep our site open for comments, opinions and discussions from all, though we cannot permit advertisements or solicitations. Please review our guidelines in the Info section of our Facebook page. We have deleted your beach house post but welcome you to continue to take advantage of our Facebook page as a source of information and discussion of Navy family support issues.”

[Insert your logo here] Troublesome Posts Moving Military Families: Challenges and Opportunities 16

[Insert your logo here] Controlling the Message Moving Military Families: Challenges and Opportunities 17  China earthquake, 2008 – Announcement on Twitter seven minutes before U.S. Geological Survey website

[Insert your logo here] Controlling the Message Moving Military Families: Challenges and Opportunities 18 O, it is my love! She says nothing. What of that? Romeo and Juliet, Act II, Scene II

[Insert your logo here] Controlling the Message Moving Military Families: Challenges and Opportunities 19

[Insert your logo here] OPSEC, Operational Security Moving Military Families: Challenges and Opportunities 20

[Insert your logo here] What’s Next Moving Military Families: Challenges and Opportunities 21 Buzz? Wave? Something else?  More social  More mobile  Crowdsourcing