04/24/2013 4/22/2014

2014 YTD At A Glance 2 Alliance Energy Cases

we are… 33 a line of great tasting drinks with a purpose-to enhance your daily life

4 products that deliver cutting edge research in efficacy and flavors premium ingredients dosages proven to work dosages proven to work no artificial colors or Flavors source the purest and superior form of key ingredients rigorous testing in all points in the supply chain to ensure 100% purity. optimal dosage levels of key ingredients proven by clinical trials carefully selected and qualified (by recognized experts) key ingredients to drive functional benefits. research and partnerships with top neuro-cognitive and nutrition research centers and universities. unprecedented clinical trials on specific SKUs (BLISS and SONIC) leading flavor research experts to optimize each SKU all only 35 calories per bottle

neuro core consumer-the energetic achiever 2013 Simmons Research * % of frequent neuro® users: Simmons Research 2013 relatively large amount of disposable income how she shops heavy users of natural food, & convenience stores over index on the highest level of grocery expenditures often make spur of the moment purchases highly attuned to promotional offers, in-store displays, and at-shelf messaging enjoy trying new brands years old engaged leader in life- including among her peers tech-savvy, and on-trend with innovation common sense approach to health primarily female

once she tries the product, she tends to buy when people try the product and see that it works, they become fans Brand Trial/ Purchase Conv Rank Vitamin Water1 Neuro Beverages2 Vita Coco3 Muscle Milk4 Red Bull5 Zico6 Fuze Defensify7 Monster8 Marley's Mellow Mood9 RockStar10 Full Throttle11 Skinny Water12 neuro brand study, may 2013 N = 1774 functional beverage consumers

sampling & events influencer marketing social media/content targeted advertising public relations in-store marketing: 360 ° engagement around our core consumer we activate across multiple platforms with brand touch-points all teaching the functional benefit

2014 trimester 1: SLEEP 8 1,000’s of SLEEP trials field marketing social media content targeted advertising public relations in-store trimester I has been focused on driving SLEEP trial

2014 trimester 2: drive trial across the portfolio 9 over 1 million consumers sampled field marketing social media content targeted advertising public relations in-store trimester 2 takes the successes from SLEEP and extends them to the entire neuro line-up

2014 trimester 2: retail execution 10 in-store buy-get offer drives trial and 2 multiple high margin rings buy any neuro receive any neuro free trial driving offer hi-visibility of in-demand product for year old females 10-case stacker driving strong revenue and margin static clings and danglers to drive increased revenue and consumer awareness on-shelf

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standards 12 core standards engineered to drive profitability in warm and cold sets

summary & next steps Clarify pricing (wholesale and retail) Turnpike pricing? Features? Maintain rack merchandising program through Trimester 2 Coupon distribution to all stores with racks Plan-o-gram expansion into all stores Schedule next meeting 13

SMALL FORMAT Promotional Frequency/Pricing Calendar-$18.00/case, Max SRP: 2/$5 plus 4 month long feature events at $17.50/case, MSRP: 2/$4 *WholesaleMonthsEDLP DiscountEDLP NetUnits / CaseUnit CostMSRPPenny ProfitMargin $22.508$4.50$ $1.50$2.49$0.9940% $22.504$5.00$ $1.44$2.00$0.5628% Alliance Energy 2014 Pricing & Promo Calendar 2014JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.OctNov.Dec. Suggested Retail 2/$4 2/$5 2/$4 2/$5 EDLP $17.50 $18.00 $17.50 $18.00