PROMOTING INNER WHEEL APRIL, 18, SEMINAR - XV INTERNATIONAL INNER WHEEL CONVENTION SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 1

PROMOTING INNER WHEEL A VIRTUOUS CIRCLE COMMUNICATION TRAININGAWARENESS CORPORATE IDENTITY OF INNER WHEEL 2

TO PROMOTE IIW IN A POSITIVE WAY WE NEED A BETTER 1.CORPORATE IDENTITY AND BRAND OF INTERNATIONAL INNER WHEEL 2.COMMUNICATION 3.TRAINING AND UPDATING 4.AWARENESS AND KNOWLEDGE SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 3

SECTION N. 1 CORPORATE IDENTITY AND BRAND OF INTERNATIONAL INNER WHEEL SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 4

CORPORATE IDENTITY Inner Wheel has to transmit a clear identity, must have an image unique and coordinate, that expresses its raison d'être and the spirit in which proposes itself. THE BRAND VISION MISSION VALUES SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 5

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VISION AND MISSION VISION A Association for Women, modern, active and dynamic; a global network of members, that, voluntarily, donate commitment and love for others. MISSION The Inner Wheel mission is to promote actions, services and good practices, intended to improve the lives of women and children in the world. SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 7

VALUES Friendship ServiceCultureInternational UnderstandingHuman rightsStatus of WomenProtection of ChildrenEducationIntegrity SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 8

THE CORPORATE IDENTITY ALSO INCLUDES CORPORATE VISUAL IDENTITY PRESIDENTIAL THEME CORPORATE COMMUNICATION CORPORATE BEHAVIOUR CORPORATE HISTORY SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 9

THE PRESIDENTIAL THEME OF THE YEAR IDEALISM AND PRAGMATISM SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 10 MOTIVATE TO ACTION: SERVICE AND CULTURE PROJECTS ACTION ENHANCE ETHIC AND BEST PRACTICES ETHIC INSPIRE IDEALS, EXCELLENCE, PRIDE OF MEMBERSHIP IDEALS THINK AHEAD – AIM HIGH CATHERINE REFABERT PRESIDENT

CORPORATE VISUAL IDENTITY LOGO AND GRAPHICS: A COMMON SET OF SYMBOLS SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 11 VISIBILITY UNIFORMITY RECOGNITION TRANSMIT THE IMAGE "VISUAL-PERCEPTIVE" OF INNER WHEEL

CORPORATE COMMUNICATION THE MESSAGES FOR ITS PUBLICS SEMINAR "PROMOTING INNER WHEEL" - XV IIW CONVENTION 12 "PUBLICS" CAN BE BOTH INTERNAL : INNER WHEEL MEMBERS …AND EXTERNAL (OTHER ORGANIZATIONS AND SERVICE CLUBS, AGENCIES, PARTNERS, MEDIA, INSTITUTES, EDUCATIONAL AND GENERAL PUBLIC, ETC.). TRANSMIT COHERENCE, CREDIBILITY AND ETHIC

CORPORATE BEHAVIOUR THE BEHAVIOUR OF INNER WHEEL CONSIDERED AS A SINGLE BODY ORGANIZATIONAL BEHAVIOURS CONSTITUTION RULES ITS POSITION IN THE CIVIL SOCIETY ENSURE OBSERVANCE OF RULES

CORPORATE HISTORY 86 YEARS ON THE WORLD STAGE JANUARY 1924 IW FOUNDATION MARGARET GOLDING 1928, THE FIRST DISTRICT SOME IMPORTANT DATES 1934, THE ASSOCIATION 2012, I5th CONVENTION THE CONVENTIONS 1970, 1st CONVENTION KNOW THE HISTORY AND EVOLUTION OF INNER WHEEL

FROM CORPORATE IDENTITY TO CORPORATE REPUTATION THE OVERALL ESTIMATION ABOUT INNER WHEEL