The travel agency loved your PowerPoint presentation and has hired you to redesign the company image by designing a logo that will be used on print materials, product packaging, and commercials. They have given you permission to create a new name for the travel agency to include in your logo design.

1) Create a name for the travel agency 2) Use Google Images to search for graphics, pictures, or symbols that you could use in your design 3) Open Excel 4) Begin by inserting graphics/pictures/symbols, selecting font styles and sizes, determining a color scheme, and incorporating such into a logo design 5) Group your logo components, copy the group to Paint, and save it to your Pictures Folder as a JEPG file

1) A Logo is an identifier It stands for who you are or what you do It stands for who you are or what you do 2) A Logo is an invisible vocabulary It is something that someone is drawn to It is something that someone is drawn to 3) Great Logos are: Memorable Memorable Appropriate for the brand Appropriate for the brand Simple Simple Consistent—look the same in every situation Consistent—look the same in every situation Ageless—look fresh for a long time Ageless—look fresh for a long time “The Art of Logo Design”, OffBook, PBS Digital Studios, July 12, 2012