- 8 SB Activity 2.6 -. Identify two problems with advertising and the media. How can these problems be resolved?

Slides:

Advertisements

Similar presentations

Final Exam Project English 12B

Advertisements

Persuasive Appeals. Lets Review Logos – Logic – An appeal to logic or reasoning through use of evidence. Pathos – Emotion – Appealing to a listener through.

Words to Know Persuade & Influence

How Advertisers Persuade - 8SB Activity Review How do advertisers persuade you to buy a product What is commercialism Explain Product Placement.

Build Your Own Nike Shoe -- Above Times Square by: Kris Oser Article from AdAge.com AdAge.com Presented by: Inge Krippaehne.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

P3 – Nike and their Marketing Mix

The Marketing Plan. What is the point of a blueprint?

PRODUCT DIFFERENTIATION, SLOGANS, LOGOS, FONTS. PRODUCT DIFFERENTIATION Product differentiation – branding, positioning and advertising activities to.

Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.

THE WORLD’S MOST VALUABLE BRANDS (TOP TEN) NAME TEACHER DATE SAVE AS: BRANDS NAME, TEACHER AND DATE1.

The Media, Body Image and Eating Disorders. Media’s Influence Media messages screaming “thin is in” may not directly cause eating disorders, but encourages.

Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign.

How to Develop a Promotional Campaign What is a Promotional Campaign? A planned strategy on how to focus all elements of the promotional mix to accomplish.

T- Shirt Business Plan Add your name and period # here.

ChinaHR Media Solution. Home Page Video Advertisement Target Branding Home Page Home Page City Page Banner City Page Banner Template Customize Template.

Representation of Age in TV Drama

Real Life Challenges Essential Question: What are some ways commercialism affects media? I. Exploring Knowledge: What Do You Know About Advertising and.

Bates Winter 2015 STARTING AT THE BEGINNING: HOW TO START OR REIMAGINE A STUDENT ORG.

Advertisements, Political Cartoons & Other Messages

Consumers.  What are the benefits to the consumer of a competitive market?  By what means do producers advertise their products?  How susceptible are.

Y.H.A MEDIA GROUP Advertising Package. What is the point of Advertising? The purpose of advertising is to do the following: – Enhance the image of the.

Kinds of Text. Essential Questions What are the different kinds of text? How can knowing the kind of text help me to understand what I read?

P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.

INTRODUCTION TO MARKETING. Moving goods or services from producer to consumer (selling or match-making) Goods, services and events Marketers must discover.

Marketing and Branding. Branding, logo design and identity design all have different roles, that together, form a perceived image for an institution,

Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.

Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.

Read the following questions and mark your best guess in the space provided on page 118: 1. How many minutes of advertisements are in a typical one- hour.

Stock Market Project. What is a stock? Stock is ownership in a company.

MEDIA TEXT CONTINUED “Selling Images and Values” From Mass Media and Popular Culture.

Making Decisions About Your Health Mr. Royer. Definitions Risk Behavior – Possibility that an action may cause injury or harm to you or others. Decision.

USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency Office:

- 8 SB EMBEDDED ASSESSMENT - EMBEDDED ASSESSMENT 1.

Today’s Goals Learn a new strategy for interpreting visual rhetoric Review and reflect on most important concepts from class thus far Plan material and.

LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

Dating in the Digital Age Sociology Chapter 24: Social Change: Traditional, Modern, and Postmodern Societies Society: The Basics Chapter 16: Social Change:

PowerPoint Commercials Your Name Date Class Period.

Real Life Challenges Essential Question: How does commercialism impact daily life? I. Expanding Knowledge: What Do You Know About Advertising and the Media?

The Ubiquity and Techniques of Advertising. Last Week Goal: Get introduced to the power of advertising and explore how accurately they reflect culture.

 Using sexual images in advertisements captures the attention of the reader and it creates an association of sexiness with the company’s product, which.

Your Company Logo Powerful and Persuasive. Goals of a Logo Your logo is a symbol that can provide consumers with instant and powerful brand recognition.

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

+ Author’s Purpose 02/29/ Four Reasons for Writing 1. To Persuade (Persuasive) 2. To Inform (Expository) 3. To Entertain (Narrative/story) 4. To.

Advertising ENG1L. Discussion “Teenagers are strongly influenced by advertising.” AGREE or DISAGREE EXPLAIN/DISCUSS EXPLAIN/DISCUSS This quotation is.

Author’s Perspective: Bias in the Media and Author’s Purpose

Branding – What’s the Message?

Year 11 GCSE Media Exam Preparation.

Warm Up: *Hand in Task Sheet! (P5)

Media Literacy: Advertising

Media Literacy: Advertising

Media studies: Advertising

Click To Type Slide Title

Elements of Advertisements

MEDIA LITERACY introduction

Best Social Media Marketing Company

1 ２３４ Click To Type Slide Title ADD TEXT ADD TEXT ADD TEXT ADD TEXT

Media Literacy Our Big Question:

Stations Activity Review each case study with your partner.

Company Name Your Logo Here Company Phone

YOUR LOGO HERE COMPANY COMPANY PHONE

Company Name Company Phone Your Logo Here

Advertisements, Political Cartoons & Other Messages

COMPANY PHONE YOUR LOGO HERE COMPANY

COMPANY NAME YOUR LOGO HERE COMPANY PHONE

YOUR LOGO HERE COMPANY COMPANY PHONE

COMPANY NAME COMPANY PHONE YOUR LOGO HERE

YOUR COMPANY NAME | COMPANY PHONE YOUR COMPANY NAME | COMPANY PHONE

YOUR LOGO HERE COMPANY COMPANY PHONE

Presentation transcript:

- 8 SB Activity 2.6 -

Identify two problems with advertising and the media. How can these problems be resolved?

Look at page 130. Take ten minutes to complete the logos and brands survey. Wait a minute! What does the term logo mean? Is that the same as brand? Let’s practice…

Logos are the symbols that represent the Brand, or company. Eagle = American Eagle Swoosh = Nike CC = Campbell County Middle School Can you think of others? Does this matter to most 8 th graders? Explain!

Why students like or dislike certain product brands? Why is the logo important (or not) to what you wear and buy? Why is it important for corporations to make people want to buy a particular brand?

As a class we’ll read the opening for the informational text, “How do tweens feel about brands” on page 131. After reading page 131, what do you think?

Continue to read the article “How do tweens feel about Brands.”

Look at figure 6.1. What does this chart reflect? What can be added? What message does it send?

You may have noticed, unlike most of the articles so far in this unit, this one is written by someone who is not critical of the media, but who is a member of the media establishment giving advice on how to market to teenagers. How will this help you when working on your SOAPStone?