11th MEETING Assignment 9 “Syntactic & Semantic V” Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message.

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Presentation transcript:

11th MEETING Assignment 9 “Syntactic & Semantic V” Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message using visual expressed typography. Create the right symbols then incorporate it into the typography. Choose one (1) words of wisdom out of five then design it into a postcard.

TERMINOLOGY Semiotics Semantics Syntactics Abstract Representation The theory of signs first set forth by Charles Morris. Semiotic describes relationships between signs and their referents and its effect on the process of creating purposeful signs, symbols, and messages. The relationship among signs and symbols and the objects they represent. The study of the formal properties of signs and symbols and their relationships to other signs. Images are not literal or realistic visual representations of actual objects, people, or environments. Abstract Symbols such as pictographs have a general likeness to the original subject so that the viewers associate them with the real object, person, or environment. Sumber: BASIC VISUAL CONCEPTS & PRINCIPLES, pg. 373

TYPES OF VISUAL TYPES OF VISUAL REPRESENTATIONS REPRESENTATIONAL FORM NON- REPRESENTATIONAL FORM VERBAL FORM OBJECT REPRESENTATION ABSTRACT REPRESENTATION ABSTRACT PAINTING, etc. LETTER

TYPES OF VISUAL

TYPES OF VISUAL& APPLICATIONS ABSTRACT REPRESENTATIONS SIMPLE TO COMPLEX ILLUSTRATION SIMPLE SIGNAGE FORM SILHOUETTE, ABSTRACT, GEOMETRIC, ORGANIC, LOGO (LOGOGRAM- LOGOTYPE- EXPRESSED TYPOGRAPHY) SIGN SYSTEM UNLIMITED APPLICATIONS

EXAMPLES OF ILLUSTRATION

EXAMPLES OF SIMPLE SIGNANGE

EXAMPLES OF SILHOUETTE, etc.

EXAMPLES OF LOGO APPLICATIONS

EXAMPLES OF EXPRESSED TYPOGRAPHY

11th MEETING Assignment 9 “Syntactic & Semantic V” Create or quote four (4) words of wisdom that you think is inspiring then try to enhance the message using visual expressed typography. Create the right symbols then incorporate it into the typography. Choose one (1) words of wisdom out of five then design it into a postcard.

Your limitations & evaluation: 1. Does it work? 2. Is it visually attractive? 3. Could it be more simple?