What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65.

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Presentation transcript:

What is graphic design? The creative process that combines art and technology to communicate ideas Felissa Kelly CIS 65

Announce or sell something Amuse or persuade someone Explain a complicated system Demonstrate a process

In other words; you have a Message you want to Communicate

incredibly powerful

Informs Informs Persuades Persuades Organizes Organizes Stimulates Stimulates

Provides Pleasure Identifies

Drawn Painted Photographed Computer Generated Images

Visual Communication Poster or Billboard Business Logo Advertisements Product Packaging

Typefaces and Layouts Publications –Magazines –Newspapers –Books –Brochures –Movie Credits Websites –Apps

Symbols and logos Symbols are abstract representation of a particular idea or identity

What is Branding? elements of company identity; branding the identifying mark Logos Colors Packaging Text

Image-based design

What do Graphics do for you?

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” -Paul Rand

Poggenpohl, Sharon. “Graphic Design: A Career Guide and Education Directory”. AIGA Web. 24, April, Sources