Copyright © 2007 School Nutrition Association. All Rights Reserved. National School Lunch Week 2007 October 15-19, 2007

Copyright © 2007 School Nutrition Association. All Rights Reserved. Vote for School Lunch Campaign Goal Drive awareness of the benefits of School Lunch from Back to School through National School Lunch Week (NSLW) Key Messages Great tasting food is served in nutritious, balanced, kid-appropriate portion sizes in schools School Lunches have changed for the better– correct misconceptions about school lunch

Copyright © 2007 School Nutrition Association. All Rights Reserved Candidates

Copyright © 2007 School Nutrition Association. All Rights Reserved Winner! Pete Pizza “Whichever way you slice it, there’s no topping a healthy pizza in school.”

Copyright © 2007 School Nutrition Association. All Rights Reserved Results Total number of hits: 4.9 million Total number of votes: 250,000 Paper Ballot: 57% of votes cast Online: 43% of votes cast SNA Site,Vote pages: Over 40,000 downloads Over 90% of SNA members rated the campaign “Good to Excellent” PR Audience Reach: Over 10.5 million

Copyright © 2007 School Nutrition Association. All Rights Reserved. Regional Highlights Ricky Chicken # 1 Connecticut, Nevada, New Hampshire Rocco Taco # 1 New Mexico, Oklahoma, Vermont Sally Salad #1 Kansas, Wyoming and Rhode Island Top 5 voting states: Kentucky, Florida, Virginia, Georgia, Missouri

Copyright © 2007 School Nutrition Association. All Rights Reserved. What we learned in 2006 Expanding NSLW theme beyond the week of NSLW provided great flexibility for schools Voting period will be extended to the end of NSLW The system of paper ballots and online voting worked effectively Campaign was a great way to gain feedback from kids and parents

Copyright © 2007 School Nutrition Association. All Rights Reserved. New in new candidates Chosen based on feedback from SNA members, kids and trends in school lunch Winner to be announced on Monday October 22, 2007

Copyright © 2007 School Nutrition Association. All Rights Reserved. Meet the Candidates

Copyright © 2007 School Nutrition Association. All Rights Reserved.

Copyright © 2007 School Nutrition Association. All Rights Reserved. Jesse Wrap “When it comes to good nutrition, I’ve got it all wrapped up!”

Copyright © 2007 School Nutrition Association. All Rights Reserved. Patty Mac and Cheese “My cheesy flavor is like a gift from the dairy godmother. Vote for me!”

Copyright © 2007 School Nutrition Association. All Rights Reserved. Pippa Potato “I’m a sporty spud, not a couch potato. Vote for me!”

Copyright © 2007 School Nutrition Association. All Rights Reserved. Yumi Rice Bowl “When East meets West, you’ve found the best. Vote for Yumi Rice Bowl!”

Copyright © 2007 School Nutrition Association. All Rights Reserved. Biff Burger “You’ll flip for Biff Burger! Vote for the lean, clean, nutrition machine!”

Copyright © 2007 School Nutrition Association. All Rights Reserved. Who will you vote for? Jesse Wrap Patty Mac and Cheese Pippa Potato Yumi Rice Bowl Biff Burger

Copyright © 2007 School Nutrition Association. All Rights Reserved. Design a Candidate Contest New in 2007 Students should create a sketch or drawing of a candidate to run in the 2008 elections They can submit a traditional sketch or drawing, or use computer software to design their candidate They need to fill out the contest entry form, name their candidate and tell us why their candidate is a healthy school lunch The national level winning candidates will run against Pete Pizza (winner 2006) and winner of the 2007 elections For full contest rules and more info, visit

Copyright © 2007 School Nutrition Association. All Rights Reserved. Design a Candidate Contest 2 levels of judging 1) Local judging (school level) Consider judging local contest by grade level and perhaps giving small prizes A maximum of 3 winners per school can be sent to SNA headquarters for national judging SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries. For full contest rules and more info, visit

Copyright © 2007 School Nutrition Association. All Rights Reserved. Design a Candidate Contest 2) National judging (SNA headquarters) Submissions will be accepted at SNA headquarters between August 1 and October 31, national winning designs will be chosen Winning candidate designs will be professionally rendered and run in the Vote 2008 elections For full contest rules and more info, visit

Copyright © 2007 School Nutrition Association. All Rights Reserved. Tools & Info April issue of SF&N magazine Member site Permission form for logo usage Menus for NSLW based on the 5 candidates Toolkit with paper ballot option and instructions Backpack brochures for students and parents Downloadable presentations & press release Costume making instructions Activity sheets Banner ads for school web sites

Copyright © 2007 School Nutrition Association. All Rights Reserved. Tools & Info Voting web site Education session at ANC Chicago Official ‘Vote’ merchandise from Emporium Posters, pencils, balloons, mugs, tray liners, baseball caps, aprons, t-shirts, temporary tattoos, buttons, activity books, paddle fans, bags, rulers… SNA’s Marketing Center Vote for School Lunch Webinar

Copyright © 2007 School Nutrition Association. All Rights Reserved. Ideas for our schools Serve each candidate once a week Paper Ballots: have students tally up votes per grade or school Create a Voting Day for each grade Work with teachers to help promote the theme, teach about elections Create low-cost costumes for kids or staff Determine process for ‘design a candidate’ promotion

Copyright © 2007 School Nutrition Association. All Rights Reserved. Ideas for our schools (con’t) Create a vote celebration day and invite the media to attend. What would our celebration day include? How can we use this campaign to drive awareness of the message of healthy school meals and correct misperceptions about school lunch? How can we involve students, parents, teachers and administrators?