Demystifying Social Media August 12, 2009 August 13, 2009.

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Presentation transcript:

Demystifying Social Media August 12, 2009 August 13, 2009

The Setup

Who is this guy???

You better know this guy!!

I bet you don’t know this guy!!

Tiger does

What is Social Media? Social Media [soh-shuhl mee-dee-uh] 1. A set of rapidly evolving tools in the internet and mobile arenas that enable people to connect, create, collaborate, contribute and communicate with an unlimited number of individuals and groups on an unlimited number of topics and specialized subjects in an accelerated time frame. 2. A way for the little guys to have the same voice as the big guys.

More simply put… “Social media is people telling stories online”

The conversations are powered by Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarking Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Wikis …just to name a few

At least it isn’t confusing…

The new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it Social media has empowered customers tell the story their own way The new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it

The Truths (aka “Interesting Tidbits You Should Know”)

Things you should know Social media is officially more popular than

Almost 4,000,000 articles

> 100,000,000+ videos

200,000,000 blogs

73% of active online users have read a blog

45% have started their own blog

subscribe to an RSS feed 39%

have joined a social network 57%

55% have uploaded photos

83% have watched video clips

It’s not a fad… IT IS A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE

the old way was a monologue

We don’t care about your ad at all!

We care what our friends think

Translation… THE TRAIN IS LEAVING THE STATION WITH OR WITHOUT YOU!

Don’t Take My Word For It…. Neither of these existed just 3 years ago!

The Rules

You better know the basic rules or the flags will begin to fly

Be Authentic Rule 1

Rule 2 Be Relevant

Rule 3 Listen

Rule 4 Respond

Rule 5 Collaborate

Rule 6 Add Value

Rule 7 Give Kudos

Rule 8 Be About People

Rule 9 Don’t Censor

Rule 10 Blur The Line

The Tools

Things Your Brand Can Do With Twitter Tomorrow

Find Out What People Are Saying

Build An Audience

Get Answers

Provide Customer Service

Instant, Cheap Focus Group Feedback

Build Traffic To You Site or Blog

Create Content

Get Breaking News

Cover Events As They Happen

Offer Coupons

Organize

The Takeaways

Key You Tube Takeaways Create ads that act like content It is all about the dialog Ideas can come from anywhere Find talent and use it Understand the way it works Metrics are built right in!

Key Presentation Takeaways Social media evens the playing field All about 2 way conversations Be authentic It is OK to be unsure - hire a coach Create content that matters Old style media does not work in the new world Blur the lines Add Value When all else fails….

Jonathan B. Ressler Office Mobile