Airbnb.com Find a Place to Stay Team- 4: Sanjay Kumar | Sarika Prasad | Sridhar Sarnobat | Bhavani Yella

How Airbnb works Marketplace for unique properties as oppose to traditional hotels, motels, B&B Airbnb works as a mediator between two parties, handles communication, payment between host and guest Diverse listings such as airbeds, tree house, castle, a room or entire house, or traditional places such as hotel room

Listing Categories Surfing Turfs Frank Lloyd Wright houses Designers Retreats - By Yves Private islands Royal Treatment Secret Gardens Snow Domes Fashion Forward

Worldwide Listings

Facts Founded in 2008 Based in San Francisco Market place for unique properties Hosts list their property for free Travelers book the property matching their requirement The Most Amazing and Absurd Places For Rent - Forbes

Website

Website Effectiveness Home Page Clarity Clear Call to Action Search Results (SEO) Engagement Web 2.0 Active Spaces

Use of web 2.0 elements. Travelers post reviews after staying Property owners are responsible for marketing their listings Travelers create their profile including photo and get reference from friends Owners choose who get to stay Over 168 million Social Connections 94,000+ followers 152,000+ Fans 4,895,985 video views

Mobile Presence Airbnb app available in App Store and Anroid Market Mobile-friendly site at Easily find place at last minute Accepts bookings using credit card Convenient access to itinerary and host details 26% Airbnb traffic from mobile (as of Sept 2012) compared to 12% a year ago 1 million iOS downloads

Business Model Free to list Fee-Per-Transaction model Charge host 3% of rent amount Charge guest 6-12% depending on the rent amount higher rent amount, lower Service Fee

Business Model Money Room for Rent AirBnB Visitor Matchmaking Service Renter 3% commission on booking Community 6-12% Service fee on reservation

Target Market Anyone who has place to rent Anyone looking for a place to stay Early adopters, free spirited, ready to experiment Average age By geography: Multiple continents

Reach their target customers Offline advertising - Press Coverage Online advertising – Google Display ads for Specific geographies YouTube videos Facebook signups by friends Targeted ads travel websites Travel magazines Own employees

Growth Metrics 10 million nights booked since founding As of July 2012

Listings in San Francisco

Bookings Metric Over 200,000 listings worldwide Over 30,000 cities, 192 countries

Key Financials Funding 2010: Raised just $7 million 2011: Raised a $112 million round of financing Investors value the company at $1.3 billion (July 2011)

Competitive Advantages & threats Strength - Unbiased peer reviews - Free to list - Low booking fee -Reach (192 countries, 30,607 cities - Safety support Weakness - Trust issue (it is not easy to open up your home to strangers ) Opportunity - $100B potential global market for vacation rental Threat - Business model easy to replicate - Low barrier to entry

Competitors