SFHS Marketing Education/ DECA Program Home of the Worlds Largest DECA Chapter

SFHS Marketing Education Program Established in 1997 with 27 Marketing students and 11 DECA Members Established in 1997 with 27 Marketing students and 11 DECA Members Currently have more than 500 Marketing students and was once again named as the Worlds Largest DECA chapter in May 2013 with 1,039 members Currently have more than 500 Marketing students and was once again named as the Worlds Largest DECA chapter in May 2013 with 1,039 members Program is Industry Certified by the American Marketing Association Program is Industry Certified by the American Marketing Association

Marketing classes lead to marketing opportunities Classes Offered Marketing Principles Marketing Principles Advanced Marketing Advanced Marketing Introduction to Fashion Marketing Introduction to Fashion Marketing Fashion Marketing Sales and Promotion Fashion Marketing Sales and Promotion Sports and Entertainment Marketing Sports and Entertainment Marketing Advanced Sports and Entertainment Marketing Advanced Sports and Entertainment Marketing Entrepreneurship: Building a Business Entrepreneurship: Building a Business Marketing WBL Marketing WBL *IB Business and Marketing* *IB Business and Marketing*

Marketing, Sales, and Services Career Pathways Marketing Management Marketing Management Marketing Principles, Advanced Marketing, Entrepreneurship: Building a Business Fashion Marketing Marketing Principles, Introduction to Fashion Marketing, Advanced Fashion Marketing Sports and Entertainment Marketing Marketing Principles, Introduction to Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing

Marketing Classes Prepare Students for College On average, 97% of our marketing students attend college. On average, 97% of our marketing students attend college. The vast majority of our advanced marketing students major in marketing in college. The vast majority of our advanced marketing students major in marketing in college.

Business Projects Business Projects Advertising Campaigns & Marketing Research Projects Ichiban Steak and Sushi Alpharetta Lances Jewelry Cumming The UPS Store Alpharetta Computer Transitions Inc. Cumming SpekWorx Vision Center Winder Riverside Bank Buckhead My Gym Childrens Fitness Center Duluth Laurel Springs Golf Club Suwanee

Business Projects Sawnee EMC Cumming AMS Pool Cumming PVR Research Suwannee I.O. Metro Cumming Marcos Pizza Cumming Yummy Yogurt Cumming Leadership Forsyth Cumming State Farm Cumming North Metro Massage Cumming Carvel Alpharetta Callaway Security Systems Alpharetta McDonalds Johns Creek Completed over 30 projects in the last 3 years

SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state-wide advertising campaign for the Southern Governors Association

SFHS DECA students, Jordan Chatelain and Bailey York, recorded two 30 second radio spots to promote CollegeBoard.com. The commercials aired on 94.9fm.

Marketing students design ads for The Avenue and are awarded scholarships

Marketing students are mentored by representatives from Infinitee Advertising Agency in Atlanta

Students designed a social media marketing campaign for The Avenue & Cousins Properties The campaign was used at all Avenue locations in Georgia and Tennessee

Entrepreneurship Students manage DECAs school store, The Bird Cage

Sports and Entertainment Marketing Sports and Entertainment Marketing DECA Night With the Atlanta Hawks Advertising Project for Atlanta Motor Speedway

Sports Marketing students conducted marketing research and designed a sports show which aired on ESPN in October 2010

Fashion Marketing Former SFHS Fashion Student Designs for Barbie Produce the Prom Fashion Show

Marketing WBL Juniors and Seniors explore career interests in the field of marketing. Juniors and Seniors explore career interests in the field of marketing. Student job titles range from customer service representatives, sales associates, and assistant managers, to marketing assistants and more. Student job titles range from customer service representatives, sales associates, and assistant managers, to marketing assistants and more. Marketing Assistant, K.C. Love, designed advertisements for new products offered by Rivers Edge Pharmaceuticals in Suwanee. His employer awarded him a $20,000 scholarship. Marketing Assistant, K.C. Love, designed advertisements for new products offered by Rivers Edge Pharmaceuticals in Suwanee. His employer awarded him a $20,000 scholarship.

Marketing WBL Marketing student, Karlee Smith, completed her WBL experience at Vanity Fair. She studied fashion marketing in college and currently markets the PINK line at the Victorias Secret corporate headquarters in Ohio Marketing WBL Marketing student, Karlee Smith, completed her WBL experience at Vanity Fair. She studied fashion marketing in college and currently markets the PINK line at the Victorias Secret corporate headquarters in Ohio

Scholarships In the past 5 years, marketing students have received a total of 35 scholarships (half of a million dollars) solely based upon projects that they completed in their Marketing classes and in DECA In the past 5 years, marketing students have received a total of 35 scholarships (half of a million dollars) solely based upon projects that they completed in their Marketing classes and in DECA The Avenue Forsyth business scholarships The Avenue Forsyth business scholarships E-Step Entrepreneurial Business Plan scholarships E-Step Entrepreneurial Business Plan scholarships DECA Scholarships DECA Scholarships Marketing Internship Scholarships-$20,000 Marketing Internship Scholarships-$20,000 The Art Institute Scholarships-$80,000 The Art Institute Scholarships-$80,000 SCORE Business Plan Scholarships SCORE Business Plan Scholarships

DECA An Association of Marketing Students *SFHS DECA is the largest DECA chapter in the world* DECA is a co-curricular organization designed for students who are interested in careers in marketing, management, and entrepreneurship.

DECA Competition SFHS had 91 winners at the 2013 state competition who will advance to compete at the upcoming International DECA Competition in California 2013 Competition stats 80% SFHS International competitors-Top 20%

SFHS 1 st Place International DECA winners

Marketing Instructors/ DECA Advisors Debra Moore –Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing WBL Nancy Ruff –Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Promotion, IB Business and Management Katie Pniewski –Marketing Principles, Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing Seth Hutchinson -Marketing Principles, Sports and Entertainment Marketing