What have I been up to at Rand McNally? Watch and see!

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Presentation transcript:

What have I been up to at Rand McNally? Watch and see!

The Deets At Rand McNally I work closely with a variety of cross-functional teams on just about everything having to do with our commercial transportation/mobile communications business. The following presentation provides a quick snapshot of the range of projects I manage and contribute to. From marketing collateral and customer support materials to advertising, , product launches and more, there’s always a lot going on! Involvement includes: Marketing Strategy & Project Management Copywriting, Content Management, Creative Direction & Product Messaging Branding & Product Launches Please note that the materials included were not DESIGNED by me, and contribution varies by project.

Print Advertising: Trucking

Print & Radio Advertising: Trucking The Dave Nemo Show

Print & Online Advertising: Fleet Management

Collateral: Inside & Outside Sales + Trade Shows

Collateral: Inside Sales & Trade Shows

Collateral: Retail POP

s: Promotional 21.7% Open Rate 3.26% Click Rate

Newsletters Average Open Rate: 20% Commercial Transportation News

Newsletters & Updates Average Open Rate: 30% Customer News Flash Customer Notifications

Web/Landing Pages Click the image for the full page!

Web/Landing Pages Click the image for the full page!

Web/Landing Pages Click the image for the full page!

Web/Product Pages Click the image for the full page!

Web/Product Pages Click the image for the full page!

Web/Product Pages HD 100 at Retail/B2C: Drivers, Owner Operators & Small Fleets Click the image for the full page!

Web/Product Pages HD 100 for Medium to Large Fleets/B2B Click the image for the full page!

Video Scripting: Retail POP Kiosk

User Documentation

Customer Support Click the image for the full page!

Thanks for tuning in!