KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Positioning Document

2 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Contents 1. The Product 2. Product Positioning 3. Competitive Overview

3 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Product Overview A4 Mono Laser 100-sheets paper output 20 ppm PCL 6, 5e 1200x1200 dpi Interfaces Parallel USB sheets paper input 16 MB Memory

4 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Key Features  Fast  Easy to use  Compact and stylish  Powerful  Affordable  Reliable  High Quality  PCL6, PCL5e

5 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Joins PagePro 1300 Family PagePro 1300W PagePro 1350W PagePro 1350E A4 print speed 16 ppm20 ppm CPU processor 48 Mhz 200 Mhz Memory (std / max) 8 MB 16 MB/144MB First page out Upto 13 seconds Resolution1200x1200 dpi InterfaceParallel, USB 1.1 Parallel, USB 2.0 Printer language GDI PCL 6, 5e OS supported Windows 98SE, 2000 Prof, Me, XP Home and XP Office Windows 98SE, 2000 Prof, Me, XP Home and XP Office, NT 4.0, 2000 server, 2003 server, DOS, SAP3, Mac OSX*, (10.2 and higher) & Linux* Paper size A4 Paper input (std / max) 150 sheets 250 sheets * Using third party solution

6 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Replaces the PagePro 1250E PagePro 1250E PagePro 1350E A4 print speed 16 ppm20 ppm CPU processor 75 Mhz200 Mhz Memory (std / max) 16 MB/144MB First page out Less than 15 secondsLess than 13 seconds Resolution1200x1200 dpi InterfaceParallel, USB 1.1Parallel, USB 2.0 Printer language PS2, PCL6, PCL5ePCL 6, 5e Paper size A4 HP Compatibility HP 1200 compatibilityHP 1300 compatibility Paper input (std / max) 250 sheets/750 sheets250 sheets

7 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Mission of PP1350E  Join and expand PagePro 1300 family  Support high demanding priority markets (Eastern Europe/Russia)  Grap volume in huge mono market  Support color products in corporate/tender deals

8 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Contents 1. The Product 2. Product Positioning 3. Competitive Overview

9 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Product Range Positioning The Low Cost Personal Printer The High Speed Personal Printer The Powerful Personal Printer for Professionals  Personal User  Windows Environment  Price Sensitive  Speed is less important  Personal User  Windows Environment  Speed is important  Professional individual in company  Needing PCL

10 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. PP1350E Target Users  Personal laser printer in a professional environment  Medium to large-size corporation working with applications requiring PCL compatibility.  Employees in large organizations who need direct access to a laser printer for their personal use and privacy  Warehouse and Reception desks for printing invoices, desk slips, work orders, packer’s numbers and other documents for employees and customers  Versatile –PCL6 –Optional Network –Supports broad range of print media  Simple/Ease of Use –Installation Software –Status Display Software –Easy control Panel –Easy toner replacement through front door access.  Low Maintenance –Toner Starter Kit –High Capacity Toner Cartridge  Compact and Stylish –Easy to handle –Desktop Fit –Stylish Design TYPICAL USERS BENEFITS

11 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Key Messages and Features to Promote  The powerful personal printer  Fast  Up to 20 ppm A4, first page out in less than 13 seconds  Powerful, professional, effective  PCL6/5e emulation, 200 MHz processor, 16 MB standard memory capacity  Professional laser sharp 1200x1200 dpi print resolution  Reliable/Your printing partner  High duty cycles, robust but stylish design  Offers the convenience and privacy you need  Easy to use and cost-effective:  Toner starter kit, easy replaceable consumables, simple control panel, status monitor  Low purchase price, low maintenance costs  HP 1300 Compatible

12 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Contents 1. The Product 2. Product Positioning 3. Competitive Overview

13 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Epson EPL-6200 PP1350E List Price € 249€ 296 Street Price € 212€ 218 Cost per Page (list/cents) Processor Speed (MHz) 200 MHz Standard Memory 16 MB8 MB Maximum Memory 144 MB136 MB Print Speed 20 ppm Print Resolution 1200x1200 dpi1200 dpi NetworkOptional InterfaceUSB 2.0, ParallelUSB, Parallel EmulationPCL6, PCL 5ePS3, PCL6 Paper Input (std) 250 sheets Paper Input (max) 250 sheets750 sheets Paper Output (std) 100 sheets Toner Yields 3000, 6000 pages

14 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Knock offs vs. Epson EPL-6200  Lower Initial Purchase Price  The PP1350E is less expensive to purchase.  Cost per Page  Cost per Page (list) is slightly less expensive on the PP1350E  Memory Capacity  PP1350E has more memory power: 16 MB vs. 8 MB. Also max. memory capacity is higher: 144 MB vs. 136 MB.

15 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Epson EPL-6200– Watch Out!  Standard PostScript  The Epson EPL-6200 is equipped with PS3  Optional LFU  The Epson EPL-6200 offers optional Lower Feeder Unit  Optional Duplexer  The Epson EPL-6200 offers optional Duplexer Unit (LFU is required)

16 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Brother HL-2070N PP1350E List Price € Street Price € Cost per Page (list/cents) Processor Speed (MHz) 200 MHz96 MHz Standard Memory 16 MB Maximum Memory 144 MB16 MB Print Speed 20 ppm Print Resolution 1200x1200 dpi2400x600 dpi NetworkOptionalStandard InterfaceUSB 2.0, ParallelParallel, USB 2.0 EmulationPCL6, PCL 5ePCL 6 Paper Input (std) 250 sheets Paper Input (max) 250 sheets Paper Output (std) 100 sheets Toner Yields 3000, 6000 pages2500 pages

17 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Knock offs vs. Brother HL-2070N  Lower Cost per Page  The PP1350E has a lower cost per page  More Power  The PP1350E has a faster processor: 200 MHz vs. 96 MHz  The PP1350E has more memory capacity: 144MB vs. 16 MB.  More Toner Yield  The PP1350E offers a high capacity toner cartridge of 6000 pages. The Brother only offers 2500 pages. On the brother you will need to replace the toner more often!

18 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Brother HL-2070N– Watch Out!  Purchase Price  The Brother HL-2070N is slightly less expensive to purchase  Standard Network  The Brother HL-2070N offers standard Network.

19 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Lexmark E-232 PP1350E List Price € 249€ 154 Street Price € 212€ 109 Cost per Page (list/cents) Processor Speed (MHz) 200 MHz Standard Memory 16 MB Maximum Memory 144 MB80 MB Print Speed 20 ppm21 ppm 1 st page Out 13 seconds21 seconds Print Resolution 1200x1200 dpi600x600 dpi NetworkOptional InterfaceUSB 2.0, Parallel EmulationPCL6, PCL 5ePCL 6, PS Option Paper Input (std) 250 sheets Paper Input (max) 250 sheets800 sheets Paper Output (std) 100 sheets150 sheets Duty Cycle pages10000 pages Weight7 KG10 KG Toner Yields 3000, 6000 pages2500 pages

20 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Knock offs vs. Lexmark E-232  Lower Cost per Page  Cost per Page (list) is less expensive on PP1350E  Memory Capacity  PP1350E has more memory capacity: 144 MB vs. 80 MB  Faster 1st page out  With 13 seconds the PP1350E’s first out page is much faster.  Better print quality  1200x1200dpi vs. 600x600 dpi  More reliable  The PP1350E can print more pages each month than the Lexmark (15000 pages vs pages).  More Toner Yield  The PP1350E offers a high capacity toner cartridge of 6000 pages. The Lexmark only offers 2500 pages. On the Lexmark you will need to replace the toner more often!

21 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Lexmark E-232– Watch Out!  Lower Purchase Price  The Lexmark is less expensive to purchase  Optional PostScript  The Lexmark E-232 offers optional PostScript  LFU  The Lexmark E-232 offers optional Lower Feeder Unit.

22 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP LaserJet 1160 PP1350E List Price € 249€ 274 Street Price € 212 Cost per Page (list/cents) Processor Speed (MHz) 200 MHz133 MHz Standard Memory 16 MB8 MB Maximum Memory 144 MB8 MB Print Speed 20 ppm 1 st page Out 13 seconds8 seconds Print Resolution 1200x1200 dpi600x600 dpi NetworkOptional InterfaceUSB 2.0, ParallelParallel, USB 2.0 EmulationPCL6, PCL 5ePCL5e, GDI Paper Input (std) 250 sheets Paper Input (max) 250 sheets Paper Output (std) 100 sheets150 sheets Duty Cycle pages10000 pages Weight7 KG10.4 KG Toner Yields 3000, 6000 pages2500 pages

23 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Knock offs vs. HP LaserJet 1160  Lower Initial Purchase Price  The PP1350E is less expensive to purchase.  Lower Cost per Page  Cost per Page (list) is less expensive on the PP1350E  Memory Capacity  PP1350E has more memory power: 16 MB vs. 8 MB. Also max. memory capacity is higher: 144 MB vs. 8 MB.  Higher Print Quality  1200x1200 dpi vs. 600x600 dpi  More reliable  The PP1350E can print more pages each month than the HP (15000 pages vs pages).  More Toner Yield  The PP1350E offers a high capacity toner cartridge of 6000 pages. The Lexmark only offers 2500 pages. On the Lexmark you will need to replace the toner more often!  Less Heavy printer  The PP1350E is less heavy and therefore easier to carry around.

24 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP LaserJet 1160– Watch Out!  1st page Out  The HP 1160 has a faster 1st page out: 8 seconds vs. 13 seconds.  Paper Output  The HP has a higher paper output capacity: 150 vs. 100 sheets

25 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP LaserJet 1022 PP1350E List Price € 249€ 180 Street Price € 212€ 140 Cost per Page (list/cents) Processor Speed (MHz) 200 MHz266 MHz Standard Memory 16 MB Maximum Memory 144 MB16 MB Print Speed 20 ppm18 ppm Print Resolution 1200x1200 dpi NetworkOptionalOption InterfaceUSB 2.0, ParallelUSB 2.0 EmulationPCL6, PCL 5ePCL 5 Paper Input (std) 250 sheets260 sheets Paper Output (std) 100 sheets150 sheets Duty Cycle pages8000 pages Toner Yields 3000, 6000 pages2000 pages

26 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Knock offs vs. HP LaserJet 1022  Lower Cost per Page  Cost per Page (list) is less expensive on the PP1350E  Memory Capacity  PP1350E has more memory capacity: 144 MB vs. 16 MB.  Faster  THe PP1350 has faster print speed: 20 ppm vs. 18 ppm  More connectivity variations  The PP1350E provides both Parallel and USB interface, the HP provides USB only.  More Toner Yield  The PP1350E offers a high capacity toner cartridge of 6000 pages. The HP only offers 2000 pages. On the HP you will need to replace the toner more often!  More reliable  The PP1350E can print more pages each month than the HP (15000 pages vs pages).

27 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP LaserJet 1022– Watch Out!  Purchases Price  The HP is less expensive to purchase  Processing Speed  The HP has slightly more processing speed 266 MHz vs. 200 MHz

28 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP LaserJet 1320 PP1350E List Price € 249€ 320 Street Price € 212€ 245 Cost per Page (list/cents) Processor Speed (MHz) 200 MHz133 MHz Standard Memory 16 MB Maximum Memory 144 MB Print Speed 20 ppm22 ppm Print Resolution 1200x1200 dpi1200 dpi NetworkOptional InterfaceUSB 2.0, Parallel EmulationPCL6, PCL 5eHP PCL 5e, PS2 Paper Input (std) 250 sheets Paper Input (max) 250 sheets500 sheets Paper Output (std) 100 sheets125 sheets DuplexManualStandard Duty Cycle pages10000 pages Weight7 KG11.2 KG Toner Yields 3000, 6000 pages6000 pages

29 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. Knock offs vs. HP LaserJet 1320  Lower Initial Purchase Price  The PP1350E is less expensive to purchase.  Lower Cost per Page  Cost per Page (list) is slightly less expensive on the PP1350E  More Processing Speed  200 MHz vs. 133 MHz  More reliable  The PP1350E can print more pages each month than the HP (15000 pages vs pages).  Less Heavy printer  The PP1350E is less heavy and therefore easier to carry around.

30 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V. HP LaserJet 1320 – Watch Out!  Standard Duplexer  The HP is equipped with standard Duplexer  Faster Print Speed  22 ppm vs. 20 ppm  PostScript  The HP is equipped with PS2  LFU  The HP offers optional Lower Feeder Unit.

31 KONICA MINOLTA PRINTING SOLUTIONS EUROPE B.V.