Evaluation – Film Poster Lucy Calvert

Target Audience The intended audience that we chose for our trailer was teenagers (certification is a 12) up to young adults. Referring to the personality type which the audience might uphold we believed that they should have an interest in romance and romantic-comedy type films as well as value art house type films because we tried to merge the two. Representation Our aim was for our characters to deride against traditional stereotypes and therefore to be shown positively in terms of representation. We decided for our female character to be strong and independent and the image that I used for my poster could be interpreted to give the impression that she is shy to commit wheras he is more confrontational and assertive due to the fact that he is looking straight at her, showing he is emotional and sensitive, a positive representation.

Image For my film poster I included this image of our actor Will Dennard and actress Alexandra Robson because I believed that it was suitable for a film poster because it reflects that of a romantic genre as he is looking at her while she looks slightly nervous but also looks happy illustrating the mixed emotions she is presented to have throughout the trailer.

Title I chose the font for “what love’s worth” because when looking at other romantic films such as “The English Patient” this sort of font was used despite it not being a common aspect of a film poster as most use upper case non-italic fonts. Billing blocks are used to inform the audience of the directing companies, producers, studios and sometimes actors and actresses as for some of the information about the text. I therefore tried to make it as informative as possible and decided to have the billing blocks in pink as I thought this would look effective and stand out in order to give a romantic theme - I used the font “Cambria” as I believed this was most like the font which is used in cinemas. Billing Blocks

Release Date I chose the release date of December 26th as Christmas can be thought to be a holiday when those who love each other come together – fitting in with this theme of love I believed the trailer deserved a “12” rating because I believed that it was suitable for those of this age but chose not to give it the certificate of “12a” because I believed that the trailer contained some adult content which could be considered to be difficult for the understanding of anyone younger because of the unconventional choices the female character “Georgia” makes. Certification

In relation to the text used for the actors names, I chose for the surnames to be bolder than the first name because I thought that this would look similar to other film posters as texts which are produced. Colour Scheme Finally, I chose the main scheme of black and white because I thought that this looked effective and contrasted well with the colours of the billing block. Ratings Further Text I also gave it a rating from “The Guardian magazine” because I believed that this would give a suggestion of better quality content as a film opposed to some other magazines.