10% WORK TIME INTERACTING WITH THE READERS WHY I ASK MY JOURNALISTS TO SPEND ESPEN EGIL HANSEN, EXECUTIVE EDITOR VG.NO, NORWAY AUSTIN TEXAS, 2nd OF APRIL 2011

Iceland one year ago

Can we help readers help each other?

The Hitchhiker’s Central was built in 7 hours

5000 connections were made bringing tens of thousands of our readers home

WE GAVE THEM News Information Insight Meeting points THEY GAVE US News Information Pictures Videos

10% BECAUSE… HELPING THEM HELPING EACH OTHER HELP US BEING RELEVANT

Can readers improve editorial quality?

Readers help us correct mistakes

typos reported Dramatic improvement in quality typos reported No more complaints to the Editor-in- Chief Time Passed: Reported -> Fixed Typos Per Day Since Launch

10% BECAUSE… THEY IMPROVE EDITORIAL QUALITY

72 hours live coverage with reporters, newsroom, readers and experts in dialogue

Whatch live, chat with journalist Are you OK? PICTURES, VIDEOS?

10% BECAUSE… Dialogue makes a stronger impact than one way communication

The swine flu - where do I get a shot?

10% BECAUSE… Collective intelligens works!

ARENAS Blog posts Forums DIALOG Strengthen content Leads Corrections PARTICIPATION Voice Comment Protocol BUZZ- Distribution and echo in the social networks VG Nett 1.0 Tells YOU VG Nett 2.0 Create content in dialog with readers VG Nett 3.0 Become part of the digital conversation VIRALMONOLOGUEDIALOGUE

Traditional journalism Social media JOURNALISM Journalism has to renew itself to maintain its relevance 10%

EDITORIAL PRODUCTS MUST BE A DAILY SUPER BOWL

10% WORK TIME INTERACTING WITH THE READERS DOES IT WORK? 76% OF ALL NORWEGIANS VISITED VG.NO IN FEBRUARY 87% VISITS HOMEPAGE ONLY 4% FROM GOOGLE 33% AVERAGE PROFIT MARGIN LAST FIVE YEARS

Day by day it’s getting harder to preserve my pessimism……