Graham Morgan Sports Director SportAccord Madrid Monday 12 May

Sino-Navigator Directors Nelson Cheng Dr. Gerard Corcoran David Fong Graham Morgan Lionel Davis Glen Kirton*

Graham Morgan Physical Education graduate 9 years as teacher 6 years as Sports Development Officer FA Staff Coach International schools player & Coach 10 years adidas (Head of global grassroots, UK Head of Sport) 4 years with ESP/Navigator Sino-Navigator JV 2 years

Grassroots Sport Those who play for the love of the game Emotionally driven Football is a highlight of the week Performance and enjoyment Training and playing regularly Football: global grassroots 200 million+ Frequently neglected or ignored

Association of Football Coaches and Teachers Authentic need in the game Support from football itself Local, national, international interest European Coaches Assoc. membership Kit, practical event support, plus online Members involvement Brand and personality support

Schools Football initiative Teachers involved in creation, feedback Addresses authentic needs Teacher training, equipment provision Fundraising element in curriculum time Easily implemented with incentives Whole school actively involved ESFA and brands support

China background Sport is a Party priority for promotion Olympics, Asia Games, Formula 1 Key for schools and youth (370 million) Football: promote an active, healthy lifestyle Football perceived as “western” World Cup 2002, Women’s World Cup 2003 (2007) International players overseas Brand sponsorships overseas

Signing with CYSFD partners

Sino-Navigator: Gateway to Youth in China Joint Venture Chinese and British Directors 15 year Licence with CYCC Delivery through schools Practical and on line elements Twinning with ESFA and its activities Overseas exchanges, Academies Brand funding

China solution Football into the fabric of Society China Youth Schools Football Development Project (CYSFDP) 15 Year license, grassroots to elite youth China Youth Concern Committee, China Talents Journal, Ministry of Education, State Sport Administration Business involvement with special events, PR International exchanges, tours, matches

Political Support for CYSFDP

UK launch New Era for China

CYSFDP Overview Schools Youth Elite Events Int. CYCC Brands

Sport and Education Authentic needs Expert staff with empathy and “heart” Relevant and stimulating content Interactive delivery, supportive stance Virtual and practical mediums Ongoing and enduring Feedback opportunities

ESFA Centenary 2004 Celebration of past successes Celebrity and brand support Matches, events and PR Re-positioning New future direction Healthy, active, access to English youth audience through schools football

Thank you