Who Are We?Who Are We?  The Baylor University Libraries Digital Collections  55 collections drawn from on-campus special libraries and other holding.

Slides:

Advertisements

Similar presentations

What is the social media revolution? Separation Information Means of distribution.

Advertisements

Connecting with BGS through Social Media Support for this Webinar Provided By: Beta Gamma Sigma Webinar Series.

Social Media and the University of Bath. 10 th September 2010.

A centre of expertise in digital information management UKOLN is supported by: Using Blogs, Micro-blogs and Social Networks in Your Library.

Comparison of visitors, 2011 to Social Media How to Choose? Twitter? Facebook? Blog? What else? (Google +? Pinterest? LinkedIn? …) And most.

Facebook: 747 class page John Lachmeyer Richard Tejada.

How to make the most of your website: It’s one of your best marketing, branding, awareness tools.

Getting People to “Like” Your Organization Through Social Media Melissa Niksic Marketing Communications Specialist Loyola University.

Reference 2.0: Using New Web Technologies to Enhance Public Service Texas Library Association Conference April 17, 2008 Stephen F. Austin State University’s.

A centre of expertise in digital information managementwww.ukoln.ac.uk What Web 2.0 can do for you Ann Chapman UKOLN University of Bath Bath, UK UKOLN.

Social Networking: Adoption and Impact on Libraries and Information Centers By Kristin Falls, Jonathan Gazdecki, Shannon McDermitt, and Catherine Sossi.

All Aboard! The Party’s Starting Setting a Course for Social Media Success.

Engaging students and building relationships through blogging and social media Zac Harding - Community Learning Librarian, Christchurch City Libraries.

Digital Marketing & Social Media at a Distance College Heather Shalhoub, Empire State College Library About Empire State College.

Social Media A BETTER WAY TO MANAGE YOUR ONLINE PROFILE!

COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing.

HOW TO MAKE A WEB SITE THAT REPRESENTS YOUR PROFESSIONAL IDENTITY: CREATING THE DIGITAL PRESENCE THAT WILL GET YOU NOTICED Presented by the SUNY Oswego.

+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23 rd, 2012.

Ng&feature=related.

Social Communications: What’s Next for Boomers & Beyond IFA 11 th Global Conference on Ageing May 30, 2012 Tammy Gordon AARP

 The Shift Towards Digital Branding By Zahra Karim.

Use of Facebook for SMEs Andrew Greenyer Director, Raise the Roof Marketing.

Marketing done by social interactions – Likes – Shares – Comments FREE! (suppose to be)

Online and Social Media. How does using Social Media keep audiences engaged off air? Audiences are becoming less and less passive in their consumption.

CHUCK YOUNG MANAGING DIRECTOR OFFICE OF PUBLIC AFFAIRS GOVERNMENT ACCOUNTABILITY OFFICE to AGA BOSTON CHAPTER PROFESSIONAL DEVELOPMENT CONFERENCE MARCH.

Adam Essex | Awareness and Outreach Activities Federal Student Aid U.S. Department of Education FSA Resources for Counselors.

Participatory Journalism Jacie Yang Assistant Professor School of Journalism & Mass Comm Texas State University Contact:

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

Connecting to Mission Lisa R. Carter Past Forward! Meeting Stakeholder Needs in 21st Century Special Collections June 3, 2013 This.

Describing Collections So Visitors Can Find Them: A sampling of ways to get materials on-line Amanda Focke, Rice University

04/29/2010 The Use of Social Media in Teaching About Archives Lori Lindberg SJSU School of Library and Information Science Lori Lindberg SJSU School of.

Social Media and Library Outreach Share Resources, Highlight Services, and Build Support John L. Amundsen, Communications Specialist ALA Office for Literacy.

Michelle Miller Marie Booz

Student Podcast Projects Alan Bessette Poole Gakuin University GloCALL

Virtual Social Networking and its’ Impact on Community Colleges Eileen Smith, M.Ed. Director Product Marketing, Datatel Inc. McLennan Community College.

INTEGRATING THE CLASSROOM AND THE DIGITIZATION CENTER: AN INNOVATIVE APPROACH Eric S. Ames Curator of Digital Collections Baylor University.

Podcasting for Information Literacy By Regina Lee Roberts, MLS Assistant Curator, African Collection Stanford University Libraries and Academic Information.

Teens and Library 2.0 How we mix the two and come up with great results! = !

Setting up the New Stuff Planning & Implementing Library 2.0 David Lee King Topeka & Shawnee County Public Library Davidleeking.com.

HARNESSING THE POWER OF SOCIAL MEDIA IN THE FIRE SERVICE Martha Murphy, Office of the Fire Marshal OAFC Conference April 30, 2011.

Presented by Kristen J. Nyitray Head, Special Collections & University Archives University Archivist Special Collections & University Archives Stony Brook.

Who is on… Introduction Using social media entails particular kind of literacies i.e. skills which include the ability to engage in a medium for production.

DIRECTOR OF UNIVERSITY MEDIA RELATIONS THE UNIVERSITY OF TEXAS AT AUSTIN Gary Susswein.

Vision: A strong and capable civil society, cooperating and responsive to Cambodia’s development challenges KSSA/ICF Welcome ICT learning forum 27 February.

Journalism Next: Chapter 11: Building a Digital Audience for News Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and.

The Wire: Connecting the Middle College Community One Click at a Time Jessica Greenwood Jenny Guerra Ashley Gomez Florida International University.

Connect with Heather How many members does your church have?

Welcome to the KATRINA PESCADOR Director of Library & Archives.

Old School Goes New School One College's Experience Developing a Multi-Dimensional, Collaborative Plan to get the Biggest Bang Out of its Communication.

A Project of the University Libraries Ball State University Libraries A destination for research, learning, and friends.

PRESENTERS A LMA R AVENELL A LMA R AVENELL ~ H EAD OF P UBLIC S ERVICES R EBECCA F ERNANDEZ R EBECCA F ERNANDEZ ~ H EAD OF E LECTRONIC R ESOURCES & C OLLECTION.

A presentation to the Outreach and Advocacy Roundtable of the Society of American Archivists By Conor Casey* *Kindly presented by Dana Miller.

NASBLA Social Media: What is it for? NASBLA is involved in numerous Social Media that all serve a distinct purpose. So, what are they all for?

Collections Inventory Process and Activity Report Yellowstone Historic Center West Yellowstone, Montana.

Social Media and the University of Michigan. Did you know? A look at the future.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

HOW TO START PODCASTING Part 2: How. HOW TO START PODCASTING Hardware Setup Hardware Setup Examples Examples Recording Recording How? How? Topics Topics.

Expanding audiences USING ONLINE/DIGITAL CONTENT.

From Nuts and Bolts to Drywall and Paint: Building an Assessment Culture Office of Outcomes Assessment.

Using Social Media to Promote Events By Alan Merriman DL231 N

Online and Social Media

Tiewei (Lucy) Liu Metadata Librarian June 26, 2016

Reaching Students Where They Are

History 9808A: Digital Public History

Digital Footprints.

Ann Chapman UKOLN University of Bath Bath, UK

Entrepreneurship Types

What is Entrepreneurship?

How to promote a band well

Why Social Media? Think of the marketing potential that is inexpensive, anyone can do, and how effective it is.

Presentation transcript:

Who Are We?Who Are We?  The Baylor University Libraries Digital Collections  55 collections drawn from on-campus special libraries and other holding institutions  Largest single-source collection in Texas  Four full-time staff, 4 graduate assistants, 8 undergrad students

Our ChallengesOur Challenges  No physical visitors (obviously!)  Painting with a broad brush  If people crave the “real stuff,” how do we give it to them in pixels?

Who Uses Our Collections?Who Uses Our Collections?  Campus community  Faculty  Students  Researchers around the world  Genealogists  Local historians

What We Considered When Choosing Social Media Outlets Pros  People love library and archival materials  Social media is flexible and adaptable  Build an audience of advocates Challenges  Success means time  Uncontrollable variables  Finding good content  Knowing where to start

What We Chose …What We Chose …  Facebook  Blog (WordPress via EduBlogs)  Flickr (Pro account)  Podcast (Audacity and Garage Band)  HistoryPin

… And Why… And Why  Facebook: Entry point to collections, other outreach  Blog: In-depth, context, professional musings  Flickr: Enhanced or otherwise altered versions of items from digital collections  Podcast: Interviews, item readings, performances  HistoryPin: Like Pinterest but history-related

Social Media SuccessesSocial Media Successes  The Blog  “So, We Can Throw These Out Now, Right?” was posted on 8/23/12  Picked up by GovDocs listserv, went “viral”  3,265 views in 28 days (a record)

Social Media SuccessesSocial Media Successes  Blog posts as researcher outreach  War of the Rebellion Atlas  US Marine Corps  Middle Tennessee State U. researcher  Browning Letters  Dutch rhetoric graduate student  Scholars in UK  Spencer Sheet Music Collection  Professor studying race in 19 th c. sheet music  “I’m A Little Teapot” and a British non-profit

The Brownings, Love and the Associated Press  Launch of Browning Letters Project, Feb. 14, 2012  AP exclusive through Boston area office  Picked up around the world  Led to 1M+ views of collection in 3 days

What We Don’t Use (For Now, at Least)  Pinterest  Doesn’t play well with our digital asset management software  YouTube  Time intensive, most materials are archival  Exception: promotional video, tour of Riley Center  Twitter  Not a “breaking news” kind of shop  Exception: George W. Truett Sermons

What We’ve Learned About Social Media  It can be very random  It takes time  Building an audience is tough when you’re all virtual  You never REALLY know what people will like  Spell checking is super important

Also: People Love Civil War MaterialsAlso: People Love Civil War Materials

Join Us, Won’t You? ons