Activator Week 9 Day 1 Select one of the following options: 1. Read to Self 2. Read to Other 3. Revise your personal narrative

Persuasive Techniques in Media “Can You Hear Me Now?”

Why are messages conveyed? To get you to buy a certain product To get you to believe something or act in a certain way To get you to agree with a point of view

Common persuasive techniques used in advertising… Slogan Repetition Bandwagon Testimonial Expert Opinion Emotional Appeal Purpose?

Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

Repetition: The name of a product is repeated many times

Bandwagon A statement suggesting that everyone is using a specific product, so you should too

Testimonial A person supports or endorses a product.

Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

Emotional Appeal A person is made to have strong feelings about a situation or product

Quick review Slogan Repetition Bandwagon Testimonial Expert Opinion Emotional Appeal

Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique to convey their messages

Audience

Audience?

Purpose? Persuasive technique? Audience?

Persuasive Technique

Audience? Purpose?

Audience? Persuasive technique? Purpose?

Audience? Persuasive technique?

Making Connections What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? If you knew your favorite athlete shopped at Albertson’s, would you want to shop there, too?

CW: Persuasion is all around you. Analyze the ad put in front of you. In two sentences, tell me who the audience is, the purpose of the ad, and the persuasive technique used. Support your reasons with evidence.

Jennifer Bernhard Literacy Specialist Clark County Schools