Senior Writing Week of April 29 Unit 3 Journals Submit Employment Skills Comparison and Application Journal Intro to Persuasive Techniques and Argument

Monday, April 29 O Opening – Please copy down the following quotation. O “The way to get started is to quit talking and begin doing.” O By Walt Disney O Learning Target: I will understand and be able to explain the concepts of pathos, logos, and ethos.

Monday –April 29 O Unit 3 – Lesson 1, Part 1. Complete to correct Tuesday. O If you finish Lesson 1 – work on your two journals due for Tuesday: Employment skills and Application essay.

Persuasive Key concepts O Intro to Persuasion O Demographics O Pathos, Logos, Ethos O Other advertising or persuasive techniques O Commercials O

Context of Communication

Demographics O What are they? O What are yours? O Race O Gender O Age group O Social groups – clubs, job, neighborhood, friend groups O Region of the country O Education/Educational goals O Region of the country O Religion O TV programs, music, movies O Why do they matter?

Pathos, Logos, Ethos – 3 Greek Words O What does each mean? O How does each apply to persuasion? O resources/lesson-plans/persuasive- techniques-advertising-1166.html resources/lesson-plans/persuasive- techniques-advertising-1166.html O Handout on the three with examples. O Other techniques O View commercials

Tuesday, April 30 O Opening: Please copy this quotation. O “You can’t build a reputation on what you are going to do.” Henry Ford O Learning Target: I will understand the concepts of Pathos, Logos, and Ethos. I will recognize some persuasive techniques in advertising.

Agenda O Explain rest of Lesson 1 O Do Ex. 2 O Turn in Employment Skills Journal and Application Journal O Return and Go over Unit 2 Test O Retakes O Review O In class Friday O Additional Commercials

Unit 2 Test O Review Test O Discuss Retakes O Available for help: Tuesday after school, Wednesday after school, Thursday before and after school.

Context of Communication

Persuasive Techniques O Review: Pathos, Logos, Ethos O Review – Other techniques O How are techniques used? O How are they used in persuasion in other situation? O Why is it important to be aware of these techniques?

Wednesday, May 1 O No Opening O Lesson 2, Exercise 3 O Learning Target – Understand how persuasive techniques are selected and used and how they can be used to develop arguments.

Wednesday – cont’d O Lesson 2 Grammar O Persuasive techniques O Topic reading/discussion O Argument O Definition O Purpose O Becoming persuasive O Read and discuss claims, counterclaims, evidence, anecdote

Misplaced Modifiers: What is wrong? O “One morning I shot an elephant in my pajamas.” (Groucho Marx) O “FOR SALE: Mahogany table by a lady with Chippendale legs” (Ad in newspaper) O “Two Sisters Reunited After 18 Years in Checkout Lane” (Headline in newspaper)

Argument O Define: an exchange or exploration of divergent viewpoints; a well thought out set of reasons in discussion of an issue and often aimed at persuasion. O Often ideas are explored via argumentation. Sometimes ideas are overturned, expanded, or reaffirmed through argumentation.

For your consideration O For nearly 2000 years (as late as 1920), “bloodletting” was considered the best treatment for a variety of illnesses. O The CLAIM that bloodletting was beneficial to human health was not widely discussed or evaluated until into the 1800’s. O Because people questioned this claim: sought REASONS and EVIDENCE to explore it O We now accept a different CLAIM.

Sample Argument O Read and write on sample topic. O Discuss topic given to you. O What is a possible claim on this topic? O What are possible reasons to support the position you came up with? O What are possible reasons to support the opposing side? O What would be useful for evidence?

Topic O Possible Claims O Possible Reasons

Reasons and Evidence O Reason O Evidence O Reason O Evidence

Thursday, May 2 O Opening: Response to a topic – Take paper on your table, compose a response to that topic – about a paragraph. O Discuss argument – topic, how to argue O Discuss possible reasons and support O Correct Retake for Review

Topic Consideration O Learning Target: O Understand how persuasive techniques are selected and used and how they can be used to develop arguments. O Link claims and evidence to support a reason and the claim.

Topic O Read over the introduction to the topic. O Read over your response to the topic. O Pull out claim O Pull out reasons O Now – support – what could you pull in for support?

Article Review O Chunk article O Read and annotate O Underline any key words/phrases/evidence that might be useful. O Highlight in yellow any reasons that fit yours or you might use in addition to yours. O Highlight in pink any information you might use as evidence for your first reason. O Highlight in green any information you might use to support your second reason. O Mark any other info you think might be useful in your Introduction (I), Conclusion (C ), or for your Counterargument (CA).

Discuss Reasons and Evidence O Decide on a piece of evidence that could be used to support 2 of the reasons. O Decide on a way to address counterargument – O Report out ideas O Discuss one reason point. O Discuss a second reason point O Discuss a counterargument.

Friday, May 3 O Opening: O “ Throw the baby from the bus a kiss.” Please write down a corrected version of this. O Dangling Modifiers O Retake the test O Work time – O Collage or Life Map O Journal 2 or 3 O Article Report

Dangling Modifiers O Flying over the African landscape, the elephant herd looked magnificent. O Picture it. Not pretty. Hope they do not fly overhead. O Covered with hot melted cheese, we ate the pizza. O That could be painful. I really prefer my cheese on the pizza.

Agenda O Complete Dangling Modifier exercise. O Learning Target: Recognize the error in sentences and rewrite for clarity. O Retake Test O When you finish the retake, you may get a COW and do any of the following: O Work on redoing/fixing your life map or collage. O Redo either Journal 2 or 3 – check directions – look at comments and revise. O Revise Article Report given revision suggestions from me, using the information from the originality report and/or using the grammar check.