PERSUASIVE TECHNIQUES

What is persuasion? A means of convincing people:  to buy a certain product  to believe something or act in a certain way  to agree with a point of view

Common persuasive techniques often used in advertising  Bandwagon  Testimonial  Emotional Appeal  Plain Folks  Snob Appeal  Slogan

Bandwagon You are urged to do or believe something because everyone else does.

Bandwagon “Everybody’s doing it!”

Testimonial Famous people endorse a product or idea.

Testimonial

Emotional Appeal Words or images that appeal to the audience's emotions are used. The appeal may be to emotions such as fear.

Emotional Appeal.

Plain Folks Ordinary people sell a message. You are to believe that because these people are like you, they can be trusted.

Plain Folks

Snob Appeal A play on our desire for fancy things and the "good life". Jewelry, expensive cars, perfumes, designer clothing and accessories are often marketed using snob appeal..

Snob Appeal

Slogan A catchy phrase or statement often used to sell a service or a product.

Slogan.