Podcasting Betsy Aoki Program Manager Microsoft Australia Developer Evangelism Team Cabana B.

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Presentation transcript:

Podcasting Betsy Aoki Program Manager Microsoft Australia Developer Evangelism Team Cabana B

Agenda What is a podcast? How do I get one? Why listen to a podcast? How do I make one and why? Whither podcasting?

Podcasting Definitions vary – some people favor only certain types of multimedia files (audio vs. video) as true “podcasts” While Apple has made iTunes a platform for collecting and subscribing to media files, you don’t need an iPod to do it Essentially – if you can subscribe via RSS to download these files, is podcasting for this discussion

What’s Involved A Web site that serves up tyour multimedia files (streaming or download) “Podcatcher” software – ipodder, nimiq, iTunes – anything that recognizes RSS enclosures and will download the file Media player software – that is, having on your desktop the ability to play audio or video files once downloaded

Web site example (From the makers of Acid a sound authoring program)

Media Player Software

Podcatcher Download Example Ipodder, a multiple platform podcatcher software

Channel 9 – Video Blogging Example

How do people find podcasts? Web search engines Blogs (podcasting is very strongly linked to bloggers) Podcast directory sites A podcatcher software itself might refer you to an online repository (ipodder does)

Internet Radio – the old way Have to be there to play the electronica, can’t multi-task easily

Subscriber driven podcast site

Why do your customers want podcasts? Keep up with intriniscally audio-visual info (latest mixes from DJs, news from NPR, political commentary) on portable media devices Audio /video blogging –podcasting gives a blog a new dimension when it can be listened to on a phone, or watch its demos Like all new sexy things – a fad that eats up bandwidth, appeals to techies

Making a podcast Need a recording setup for audio or AV files Need an editing setup – for sound/AV quality and to get files into the smallest format Need tweak your RSS file to support enclosures – some blog software does, and some doesn’t Need promotional mechanism

RSS Enclosure from AcidPlanet.com

Why Podcast your info Captures early technical adopters Convenient format for mobile devices, PDAs Yet another way to reach your customer Leverages presentation possibilities not found in text blogs

Rocketboom and Channel 9 Rocketboom creator recently interviewed as saying it costs him $25 a day to produce Could make over half million dollars a year if he put an ad in it Channel 9 invested in low-end video equipment, gave up on everything but the microphones on the cameras Channel 9 customers love the fact it’s “real” and obviously real

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