By: Jessica Hittle Brandon Bracher
Decreased spending by 3.8% to $172.5 billion Another 6.2% decrease to $161.8 billion for 2009 Expected future layoffs 2009 online advertising sales drops to 5% from 16% in 2008
Results: - Viewed more than 20 million times - Became a rally cry for supporters
Results: - Can’t go wrong with sex, babies, or puppies - E*Trade’s efforts paid off
Burger King Holdings BK pulls whopper to show disgruntled customers Whopper sales jumped Believe It or Not Gatorade commercial showing spectacular foul ball catch Viewed by 6 million online iBanner Mac vs. PC Acquired many awards
Results: - High anticipation led to disappointment - "The only thing worse than being talked about is not being talked about. We're thrilled."
Results: - Ads pulled from television - Negative response to Robert Jarvik not being a practicing physician.
Sledgehammer Marketing Toyota offering 0.0% APR on a car 10,000 Facebook members wanted the ad pulled Offensive Fumble Pandas with Asian accents recommend Salesgenie Ad pulled because of offended viewers A Strong Message AIG’s advertising ‘the strength to be there’ Ads pulled due to pending government bailout