North Philippines Tourism Alliance for Development (NPTA) Project Concept Ronnie Tiotuico Martin Valera Bles Diwa Pura Molintas

Background The four regions of the north (e.g. Ilocos, Cagayan Valley, Central Luzon and Cordilleras) are blessed with a myriad of tourism assets, opportunities and potentials Natural wonders (Mt. Pinatubo) in Central Luzon, beaches and surfing in Ilocos, white- water rafting and caving in Cagayan Valley, terraced mountains in the Cordilleras Infrastructure facilities: NLex, SCTex, intl. airports, seaports, proposed Northrail, hotels, etc.

Clark Airport as the Hub DMIA registers more than 20,000 local and foreign passengers each month Low-cost carriers utilize Clark as their hub to and from Korea, Malaysia (KK and KL), Singapore, Hong Kong, Bangkok and Macau Favoured destinations: Subic, Hundred Islands, Baguio and Cagayan (aside from Manila and Tagaytay) Presence of Subic Intl Airport and Laoag Intl Airport

Assumptions The socio-economic development in the north to grow by leaps and bounds before the end of 2010 Seamless travel to the north and beyond Clark airport expansion (new terminal) Entry of more airlines into DMIA Completion of the Subic Intl Convention Center at 5,000 seat capacity

Mission statement To pursue the development of the North Phils as a multi-faceted destination To attract more local and foreign visitors To generate employment and livelihood opportunities Strong support from the private sector

Marketing Objectives Promotion of the North Phils as a single destination Attract more local and foreign investors Generate employment and livelihood Generate revenues for the government Enhance local trade and industry

Strategies Establish a marketplace for tourism stakeholders Provide promotional collateral materials Showcase the cluster regions in vivid AVP Sales and investment missions in key intl markets (Malaysia, Singapore, Hong Kong, Macau, etc.) Harness support from private sector Development of tour packages Promotion of cuisine and delicacies

Key Programs and Projects Conduct of North Phils Travel and Tourism Expo Distribution of collaterals featuring the four regions Production of AVP for North Phils Participation in tourism expo in major markets (Malaysia, Singapore, Hong Kong, Macau, Bangkok)

Key Programs and Projects Organization of North Phils Tourism Council Distribution of North Phils tour packages Conduct of fam trips for local and foreign media Conduct of annual North Phils Food Festival

THANK YOU!