East Bay Internet Marketing for Businesses Brought to you by Bill Davis Publisher, Internet-Marketing-Muscle.com Internet-Marketing-Muscle.com

Content Syndication The Concept The Practice

The Content Syndication Concept 2 Principle Benefits –Quick indexing –Backlinks Works like the old “AP” (Associated Press) in newspapers Write one bit of content, shared across many social sites

The Content Syndication Practice Many ways This is “my way” (not the only or best way) –Feel free to use & modify it –Do what works for you I use Hootsuite & Ping.fm

The Content Syndication Set-Up, Part 1 Sign up at Ping.fm Set up your account Set up social sites (use at least 6 or more)

The Content Syndication Set-Up, Part 2 Sign up for a free Hootsuite account Set it up to work with the following: –Facebook (Fanpage if you have one—you have a Fanpage for your business, right?) –Twitter –The Ping.fm account you just set up Hootsuite uses your site’s RSS feed; it polls throughout the day to find new posts When it finds a new post, it sends out a snippet to all the social sites in your HS and Ping accounts

“Extras” Backlink the backlinks –Build your social sites’ authority, thereby raising the authority of your site (that they link to) –Build a “mini empire” –“Ping” (different from Ping.fm) all of your links

Resources A few links to the tools we talked about* –Ping.fm  –HootSuite  –RoboForm  –Spartan Multi Clip  (* NOTE: Some of the links are affiliate links, which means if you buy the product, I earn a commission) Brought to you by Bill Davis Publisher, Internet-Marketing-Muscle.com Internet-Marketing-Muscle.com