1 n June 2005European Commission KTC Seminar Seoul – 2 June 2004 The fight against counterfeiting and piracy: The fight against counterfeiting and piracy: An EU Strategy For the Enforcement of Intellectual Property Rights in Third Countries Anne Verron

2 n June 2005European Commission Introduction n n European Commission’s DG Trade and its role in the IP field. n n International framework for IP protection.

3 n June 2005European Commission Introduction n n Persistent alarming levels of counterfeiting and piracy worldwide n n Need for the EU to address the issue n n IPR Enforcement in the European Union (EU) n n Enforcement within the EU n n Enforcement at the external border n n Enforcement in third countries n n The Enforcement Strategy

4 n June 2005European Commission I. Counterfeiting and piracy: a shared concern n n Protection of right-holders n n Incentive and reward to creativity and innovation n n Incentive to investment, job creation, protection of tradition n n Protection of users’ health and safety n n Dangers of fake food, pharmaceuticals, toys, seeds, electrical appliances, automobile and aircraft spare parts

5 n June 2005European Commission I. Counterfeiting and piracy: a shared concern n n Issue of public order and security n n Links with organised crime and terrorism n n International credibility and way to attract foreign investment

6 n June 2005European Commission I. Counterfeiting and piracy: a shared concern n n A few facts and figures n n Need to comply with international rules set out in WTO – TRIPs Agreement: article 41 to 61

7 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement A. The Strategy’s eight proposals for action Identify the priority countries Raise enforcement concerns more systematically in bilateral / multilateral contexts Enhance political dialogue with trading partners Target technical assistance

8 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement Use dispute settlement mechanisms Create public-private partnerships Raise awareness of the public Improve institutional cooperation within the Commission

9 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement B. The Strategy’s implementation n n Sending of questionnaires to update the Commission’s 2003 Survey n n Enforcement Guidebook n n Initiative in the TRIPs Council

10 n June 2005European Commission II. The European Commission’s Strategy for IP Enforcement C. Examples of EU’s action in Asia n n Dialogue with Korea n n EU-Japan Joint Initiative on IP Enforcement in Asia n n EU-China IP Dialogue