Korea’s Opportunity for Autocatalytic Emergence Charles Montgomery Dongguk University.

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Presentation transcript:

Korea’s Opportunity for Autocatalytic Emergence Charles Montgomery Dongguk University

ITALY

KOREA

Organic Image #1

Organic Image #2

In the (webbed) Literature Japan – 32,028 Korea – Or Japan – 22,728 Korea – 6,387 Gridskipper, Lonely Planet, Geographical, Conde Nast, National Geographic Traveler, Travel & Leisure, and National Geographic.

Respondents (Nationality)

Respondents (Location)

Marketing Contacts

Relative Marketing Success

Web Advert

Suggested Focus

Golden Opportunities Food Products Cultural Exports Cinema/Video Books Social Media Horrible plug for my site!

Food

Products

Culture

Branding Branding Korea in a way that engages potential tourists. Staying on focus. Involving citizens of targeted countries in developing branded materials.

Image Propagation Working with overseas ‘destination makers’ to extend the brand. Promoting Cultural Exchange at all levels of culture, not just the academic. Working efficiently

The Web

300,000 Hits per day

24,000 Hits per day

My Website ^^

International OS Stats

International Browser Stats

Thank You! Web: Twitter: ktlit