Live Your Sports Luka Odak

Introduction My intention is to offer an online access to live sports such as: basketball, soccer, football, hockey etc. During sport seasons there are many interesting rivalry matches which occur at the same time (even in the same league). Choice of choosing where, why and what sports you want to watch.

Business Plan Register as my domain name. Same as the name of the company. Register at GoDaddy Different departments for specific jobs (broadcasting, transactions, etc.)

Business Plan (cont’d) Using a building to set up my company Required technology/equipment (storage room and servers, storage devices, intranet, internet, etc.) Intended audience – everybody who watch sports, buying or using internet to find statistic about audience

Business Plan (cont’d) My company would use: Subscription- based access model and, prepaid access Transactions via Internet – customers will be able to purchase events online using a credit card or via PayPal. Supporting three major currencies (US dollar, Euro and British Pound)

Business Plan (cont’d) Using Google (AdWords) and other site to advertise Outsourcing company’s website

SWOT Analysis Strengths ◦ Watching multiple sport events at the same time ◦ Choice of choosing where, why and what sports you want to watch. Weaknesses ◦ Lack of experience ◦ Limited resources (money) Opportunities ◦ Large (potential) market ◦ Increasing number of internet users Threats ◦ Skeptical customers ◦ Illegal sites – sport events for free

Questions?