Banking on China’s Auto Market 19 April 2005 Karen Adams Senior VP Corporate Banking Head of Automotive HSBC China
Consumer Spending to Take Over… Tight Credit Policy in China “Engineered Soft Landing” As investment growth eases, the consumer will take over What will consumers spend their money on? CARS!
China Auto Sales China’s auto market continues to grow quickly Continued investment by the OEMs
China’s Auto Market: Trends Price cuts & new model introductions Decreased OEM margins Components suppliers squeezed Higher technology Fuel efficiency & environmentally conscious design Shift from institutional to private buyers Auto finance market development
Who Buys Cars in China Today? Institutional buyers: SOEs, government bodies, military, fleets (taxis) China’s car market has “led with luxury” Who Will buy in Future? Shift from institutional to private buyers China’s car market will “follow with affordability”
What Will they Buy…? (Source: Automotive Resources Asia) Segment‘000s% change in 2004Market Share Micro %6.2% Subcompact %26.2% Sedan %39.6% Full-Size Sedan %16.5% Luxury Sedan %2.9% MPV/SUV %8.6% Total %100%
Our Forecast for China’s Car Market… 2005: a year of identifying winners & losers Growth of small car segment (< 1.3L) We will see another 15% overall growth in 2005 Increasing to 20% growth in 2006 Levelling off at 10-12% growth Auto Finance Market: slow start followed by rapid growth By 2015: 50% of cars sold in China will be financed Emergence of 1-2 domestic global players by 2015
Risks for the Foreign Investor in China? Overcapacity / Squeezed Margins CPI softening but PPI still rapid Competing products & services for consumer’s dollar Failure of weaker domestic manufacturers Failed “soft landing” / stangnant consumer spending Main Risk: Absence
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