FEDERAL TRADE PROMOTION AND THE NATIONAL EXPORT INITIATIVE 2015 Trade Promotion Coordinating Committee & National Export Initiative U.S. Department of Commerce | International Trade Administration

visit export.gov for more 2  Federal Trade Promotion Coordination.  Export Imperative: National & Firm-level Views.  The National Export Initiative and NEI/NEXT.

visit export.gov for more 3 Trade Promotion Coordinating Committee (TPCC):  Interagency task force chaired by the Secretary of Commerce (1992).  Purpose: Establish priorities, coordinate, streamline/customer service.  Mechanisms: Foreign Commercial Service, Export Assistance Centers, Advocacy, Trade Compliance, SelectUSA. Export Promotion Cabinet (EPC):  Created by Executive Order (2010).  Chaired by President/Deputy National Security Advisor (Caroline Atkinson).  Purpose: Oversee the National Export Initiative (NEI).

visit export.gov for more 4 TPCC Principals/EPC Commerce Secretary/Senior Advisor to President on International Trade TPCC Deputies/ ITA Under Secretary Policy: USTR Treasury State Export Service/Finance: Commerce State Ex-Im Bank OPIC USTDA SBA USDA Sector/Issue: Energy Transportation DHS USAID Labor EPA DOD Interior TPCC Working Groups/ Agency Leads or Co-leads Oversight: NSS OMB CEA

visit export.gov for more 5  Commerce: Market entry and matchmaking, major project advocacy, market access and compliance.  State: Commercial advocacy, commercial function in many posts, trade promotion initiatives (e.g., Directline, BIDs).  SBA: Working capital, business counseling.  Ex-Im Bank: Export loan guarantees, export credit insurance, and direct loans to foreign buyers.  OPIC: U.S. investment & know-how in emerging economies: guarantees, project finance, political risk insurance.  USTDA: Reverse trade missions, feasibility studies, conferences.  Agriculture: Services, grants, and financing. Delivered through associations and state regional groups.  USTR: Trade agenda outreach. Growing small business agenda.

visit export.gov for more 6  Federal Trade Promotion Coordination.  Export Imperative: National & Firm-level Views.  The National Export Initiative and NEI/NEXT.

visit export.gov for more 7 With more and more businesses online, it is a new era for exporting Global middle class growth is creating tremendous demand for U.S. goods and services The U.S. now has trade agreements with 20 countries and is negotiating agreements with countries that together make up 60+ percent of the world’s GDP. Less than 5 percent of U.S. companies export. More than half of those sell to only ONE market.

visit export.gov for more 8 Source: ITA based on Census Bureau and BEA data 1.6

visit export.gov for more 9  U.S. goods and services are in high demand -- the gold standard of innovation, quality, and safety  Over 95% of the world’s consumers live outside of the USA  More than 80% of the world’s purchasing power is located outside of the U.S.  More than 1 billion new middle class consumers worldwide in the next 15 years  Exporters are more competitive  They can pay wages 13-18% higher than other firms  They are 8.5% less likely to go out of business

visit export.gov for more 10

visit export.gov for more 11

visit export.gov for more 12  Federal Trade Promotion Coordination.  Export Imperative: National & Firm-level Views.  The National Export Initiative and NEI/NEXT.

visit export.gov for more 13  National Export Initiative (NEI) ̶ In 2010, President Obama launches the NEI – the first-ever government-wide, comprehensive plan of its kind. ̶ In May 2014, Secretary Pritzker, Chair of the TPCC, launches NEI/NEXT.  Since then, exports have driven our economic recovery ̶ 5 consecutive years of record exports, reaching $2.34 trillion in 2014 ̶ 30,000 U.S. businesses started exporting ̶ 1.6 million more export-supported jobs, bringing our total to 11.7 million

visit export.gov for more Helping businesses find their NEXT customer abroad 2. Increasing the efficiency of a company’s (first and) NEXT shipment 3. Helping firms finance their NEXT order 4. Helping communities integrate trade and investment into their NEXT growth plans 5. Opening up the NEXT big markets around the world while ensuring a level playing field

visit export.gov for more 15  Ongoing:  Doing Business in Africa (DBIA): Export.gov/Africa  Look South Initiative: Export.gov/LookSouth  Made in Rural America  Discover Global Markets Conference Series  Startup Global  Single Window Pilots  Trade Facilitation Agreement and Technical Assistance  Bilateral dialogues  TPP  Top Market and Emerging Industries  Forthcoming:  Minority/Veteran/Women-owned  Infrastructure Initiative  Market research  Common Customer Service platform  Trade mission study