Profile & Development of Indonesia Internet Audiences Onno W. Purbo

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Presentation transcript:

Profile & Development of Indonesia Internet Audiences Onno W. Purbo

Reference ACNielsen.online

Messages Indonesian Internet audiences is small but growing.. Movers and Shakers are using the Internet.. Companies in Indonesia are embracing the Internet fast.. And recognise its importance for survival.. Growing environment for e-commerce!

Internet Audience is still tiny..

.. And very young.. Age%‘

.. But extremely well educated %‘000 SD or less112 SLP14177 SLA45551 University40501

.. White collar, student.. %‘000 White collar45558 Blue collar332 Enterpreneur338 Student43536 Housewife113 Other565

.. And well connected..

Warnets are growing strongly

– Predominant Use of the Internet