2011 Burlington/Plattsburgh Area Consumer Research Presented By: WPTZ-TV Market Information For WPTZ.com.

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Presentation transcript:

2011 Burlington/Plattsburgh Area Consumer Research Presented By: WPTZ-TV Market Information For WPTZ.com

Operating as a Research & Consulting company since 1985 Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane Survey over 100 markets annually (75,000+ interviews each year) Data collection methods available: telephone, mail, online, polling Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more Marshall Marketing

Data is proportionate by Gender, Age, Income, County & Ethnic Background, and is compared to projected Census Data. Marshall Marketing Info: Interview Method Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more. Interview Method Telephone: Random Digit Dialing (RDD) Listed & Unlisted numbers Internet: Cell Phone Only Participants Dates of Interviewing March 28 - April 10, 2011 In-Tab 500 Respondents 18 Years of Age or Older

County18+ Pop.%In-Tab Chittenden121,20729%143 Clinton66,96016%79 Rutland50,85612%60 Washington47,46611%56 Franklin NY41,53210%49 Franklin VT36,4479%43 Essex NY30,5147%36 Addison28,8187%34 Total423,800100%500 Data may be broken out by individual county or by a group of counties. The Marshall Marketing Data can also be separated by zip code clusters. Marshall Marketing Info: Distributed Proportionately

GENDER What is your gender?

STANDARD AGE RANGES Would you tell me into which of these groups your age falls? Are you...?

GENDER/AGE

HOUSEHOLD INCOME Please stop me when I come to the group in which your total combined household income falls.

EDUCATION What was the last grade in school you had the opportunity to complete?

OCCUPATION What is your occupation?

YEARS/PRESENT COMMUNITY How many years have you lived in your present community?