Presented by: Kim Wright, Tyler Tipton, Logan Marcucci P O T T E R Y B A R N Presented by: Kim Wright, Tyler Tipton, Logan Marcucci

Overview Business Timeline Company Overview Store Environment and Website Market Strategy and Competitors

Company Timeline Began in 1949, Lower Manhattan 21 PB stores bought by Williams-Sonoma, Inc. 1986 1987 First mailing of the Pottery Barn catalog 1995 PB gift registry is launched January 1999 launched Pottery Barn Kids

Timeline cont… 2000 introduction to PB Bed and Bath and PotteryBarn.com is launched 2001 opened in Canada 2003 introduction of Pbteen catalog, PB design library, and launches Pbteen.com 2006 opens stores in Orlando, Chelsea and Portland

Company Overview Mission Statement Over 190 Stores nationwide 150 million catalogs a year 2006 William-Sonoma, Inc Net revenues increased to $3.7 billion 11.5% from Pottery Barn Kids 1.8% from Pottery Barn Brand

Store Environment Homey Environment: Website Everything is on Display Relaxing music Customized Stores Website

Marketing Strategy Pottery Barn is a state of mind The Catalog Customers make it their own High quality, High Value The Catalog Primary advertising vehicle Recent online traffic boost PBteen and Pottery Barn Kids

Target Market Women who shop at Sears to women who shop at Nordstrom Urban singles 20 to 35 year olds, with household incomes of $40,000 to $60,000 Country Nesters Family Raisers parents with children 1 to 12 years old for Pottery Barn Kids children 13 to 19 years old and their parents with PBteen

Top Competitors Bed Bath & Beyond Pottery Barn Crate & Barrel $6,617.4 Pottery Barn $3,727.5 Crate & Barrel $3,445.1 Pier 1 Imports $1,623.2

Summary Business Timeline Company Overview Store Environment and Website Market Strategy and Competitors

Questions?