AllStar Inc. Aiming for excellence

Marketing Management Oliver Yu Nikul Patel Kimberly Fritz Edward McDade Jeffrey Valinsky Manoj Chacko

Mission Statement We are fully committed to preserving the quality of life among individuals across the globe. By providing potent panaceas for the many ailments that hinder day to day functions, we hope to enrich the health of all lifestyles.

Company Overview Stock price –A–ALS: $75.24 Market share –#–#1 in 2 markets Revenues –$–$105.4 million

Products Allround –4 Hour Multi Liquid Allround+ –12 Hour Multi Capsule Allright –4 Hour Allergy Capsule

Products Allround –Current leader in Cold Market share. –A cash cow that will fund Allstar OTC growth Allround+ –Short-term vs. Long-term –Ride the storm and success will follow Allright –Current leader in Allergy Market share

Retention Ratio Brand Perceptions Trade Publications –Symptoms Reported –Reformulate Product & meeting customer needs

Price Inflation vs. Market average increases “Tradeoff” survey & Pricing Report by Channel New product pricing strategy

Promotion Discounts used to gain shelf space Trials and coupons boost brand awareness Slowly phase out trials and coupons

Place Make product available to customers Priority is convenience Sales from chain drugstores, grocery stores and mass merchandisers Share of Channel Sales Survey

Strengths Allround –Highest market share 31.5% –Highest brand awareness 81.2% Allright –Over 40% of OTC allergy medications Customer Satisfaction –67%

Strengths (cont.) Advertising –Multinational cultures Commitment to social responsibility.

Weaknesses Low retention ratio Discontinued Allround+ Losing market share –Allround Use resources inefficiency

Opportunities Allround profits enable access to new markets. Competitor companies loosing market shares.

Opportunities (cont) Research & development into more symptom relieving products Launching new products for expansion –Allmighty –Allround Kids International market for Allstar products

Threats  B&B Incorporated  Number one sales  Diverse product lines  Allround loosing market share

Threats (cont) No market presence in: –Cough –Nasal Price wars with our competitors FDA approvals –Time and money

Company Focus After 10 th year goals –Allround Improve market share and brand awareness Reformulate –Allright Improve market share and brand awareness –Allmighty Introduce line meeting 3 year criteria –Allround Kids Introduction

Market Activities for the Future Allround –Increase Market share Brand awareness Launch Allround Kids Allright –Improve Market share Brand awareness Introduce Allmighty

Market Activities for the Future Retention Ratio Customer relationship

Questions and Answers?