InstagramInstagram Alvisini Jessica SPRING 2015 CLICK HERE TO STARTCLICK HERE TO START.

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Presentation transcript:

InstagramInstagram Alvisini Jessica SPRING 2015 CLICK HERE TO STARTCLICK HERE TO START

InstagramInstagram What is Instagram? Instagram Background Instagram Popularity Filters Instagram and other Social Networks Instagram Employees Awards Instagram on Medias

What Is Instagram? Online mobile social networking service that enables its users to: I.Take pictures and videos; II.Share medias on a variety of social networking platforms; III.Meet new people from all around the world. Additional Information

Background Began development in San Francisco; The name "Instagram" is a portmanteau of "instant camera" and "telegram” ; It raised $ 7 million in Series A funding from a variety of investors in 2011; Facebook made an offer to purchase Instagram for $1 billion; In 2012, the deal between Instagram and Facebook was officially closed. More information

Instagram Popularity  Instagram Popularity Among Major Countries  How Popular is Instagram?  Why is it so popular?

Instagram Popularity Among Major Countries Complete chart

How Popular is Instagram?  Instagram had 1 million registered users in  In 2011 it passed 10 million of users.  In 2012 over 30 million accounts were set up on Instagram;  In 2014 Instagram has 300 million users accessing the site per month. More Information

Why is it so popular? The app enables users to alter the photos they take with their phone by adding filtered layers that imitate the look of low-end film cameras. Additional Information

Filters Instagram offers 19 photographic filters that users can apply to their images Find out filters in details

Instagram & Other Social Networks A.Advertising and Revenues B.Usage of Social Networks

Complete Table Advertising Revenues of Social Networks

Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. Additional Information

USA Instagram Employees Instagram has given employment to 30 people in the USA; Employees are distributed among: a. San Diego b. NYC c. New Jersey d. Miami e. Las Vegas f. Chicago g. Boston h. Atlanta Complete Chart Bonus Scenario

Instagram Awards  Instagram was the runner-up for "Best Mobile App" in January 2011  Instagram’s founder is at number 66 in the "The 100 Most Creative People in Business”.  Instagram won "Best Locally Made App" in the SF Weekly Web Awards in September 2011.

Instagram Official WebSite Press section How To SantaFe Campaign