By: Vedant Jain and Mel Alfonso

 Vision: To sell good quality ice cream at a fair price to meet the customer’s demand.  Mission Statement: Provide a large variety of fair priced ice cream to the customer.

 Manufacturing  Transport  Location  Marketing  Colours and Decoration (themes)  Pricing and Menu  Human Resources What makes up our Company’s Strategy:

 5 factory units  Vanilla  Chocolate  Fruits/Nuts  Specialty  Toppings Manufacturing

 All ingredients are thouroughly checked before being used  Stored in freezers in stores  Factories are located nearby shops to minimise expenditure on transport and freezing Manufacturing

 8 transport vans, 4 times/week  Deliver from factory to shop  Number of vans will increase with business  More branches, selling to restaurants, etc… Transport

 Miami, FL, USA  2 big stores  Near a school, City Center  2 small stores  Mall, Beach  4 seasonal ice cream trucks  Residential areas Location

 Target Teens  Sell the store as a hang-out place  ie, Free wi-fi  Gift cards  Coupons  Donation jar  Proceeds to local charities General Marketing

 Free Ice Cream to students  Low-fat ice-cream  Ice Cream Eating Competitions  Buy 4 ounces, get 1 free!  Holiday themed ice creams and offers  ie, peppermint ice cream  Vans play catchy tunes  Customer Loyalty Program  Secret menu Marketing Tactics

 Colours: Theme:  Blue - Ski Chalet  White  Green  Brown Colour & Theme

 Pay per oz (ice cream and toppings)  Variety of low fat options  Summer Menu and Winter Menu (listed in order of priority) Pricing and Menu SummerWinter 1. Ice cream 2. Shakes2. Hot drinks 3. Desserts 4. Shakes

 Wood  Leather furniture  Bar type counter  Slanted roof  Fireplace  Employees wear Swiss costumes  Windows have pictures of mountains Decoration

 50 people per factory: 40 labourers, 10 executive  5 people in the big stores  3 people in the small stores  2 people per van Human Resources