Presented by Zola Szerencses CIPS, e-PRO, TRC, AHWD, ITI 6/27/2013

20% of Americans speak non-English at home 40% of U.S. population growth has been by foreign-born Americans since % of the U.S. workforce is employed by foreign companies 575,000 non-U.S. visitors currently search U.S. properties on Realtor.com each month!

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

2013 Profile of International Home Buying Activity 6/27/2013

Part of Your Business Plan is to Create a “Life” Plan Establish Goals in all 7 equities of your life Family Physical Spiritual Mental Career Financial Social These should be balanced to create success 6/27/2013

Make a decision who would like to serve? What country will you pick to specialize in? (your background, heritage, your interest) What kind of specialty will you offer to them (property management, short and long term rentals, 2 nd homes, investments … etc) Who is buying in your area? You might want to change your plan if there is a lack of opportunity in your chosen country 6/27/2013

Do You Have a Business Plan?

Purpose of a Business Plan 6/27/2013

What’s Your Biggest Challenge in Real Estate? TIME IS THE MOST VALUABLE ASSET YOU DON’T OWN! How much effort are you putting into your business? Run your business rather than having your business run you Research: you reach your first sale faster 6/27/2013

Writing a Business Plan 6/27/2013

Writing a Business Plan 6/27/2013 Personal Information Company Profile & All Variables Employees Administrative, Transaction Coordinator Who is responsible for what? People involved – Team of Pros.

Writing a Business Plan 6/27/2013 The Business Mission Statement Services you intended to provide (niche, why are you different?) Short term goals Long term goals Action plans, Strategies & Marketing to reach goals

Writing a Business Plan 6/27/2013 SWOT Strengths Weaknesses Opportunities Threats FINANCIAL Income vs. expense

6/27/2013 Your Resources Research Alliances Networking Education Technology

6/27/2013 Your Resources Elorida.com State and Local EDC Sites Local Chambers RE Assoc. Local, State, Nat Networking Opportunities Sister City programs

6/27/2013 Marketing a Property Internationally Market Profile Property profile Marketing plan

Writing a Business Plan 6/27/2013 Workbook

Workbook Discussions 6/27/2013

Basic business goals Let’s write these down Promote your firm and its services Add or expand services to international clients Establish International contacts abroad Establish International contacts in your local market ____________________

6/27/2013 A: Each group may select a goal from your list, or create a different goal. Plus, select a country you would like to do business with. And explain, why? B: Create strategies for your chosen goal C: And finally create action steps to support strategies EXERCISE:

6/27/2013 The time is NOW! The opportunities are there, the question is what are you going to do about it?

Remember to do a 30 min update session BUILDING INTERNATIONAL PRACTICE TAKES PATIENCE! Always remember: 6/27/2013