Student recruitment and retention Dr Linda Juleff (Napier University) Chris Mitchell & Jessica Lincoln (Economics Network)
Schedule Student Recruitment –Setting the scene –Family fortunes –Departmental strategies Student Retention Why Study Economics?
Why is this an issue? Decline of economics at A Level Increased competition for student numbers Governments Widening Participation agenda Student fees Belief in the benefits of an economics degree
A level Economics and Business Studies
Total applicants to Single Economics UK undergraduate degrees
Average earnings of graduates 6 months from graduating
Family Fortunes In 2004 we asked 500 students to: –Identify the best one or two aspects of your degree course and say why. What were the top five answers?
Top 5
Top 6-10
In your department What does your department do to attract students? What could your department do to attract students?
Why Study Economics To provide information and advice on studying economics at higher education for: –Prospective students –School/College teachers –University lecturers
What is in the site? FAQs about economics and university study Data about student numbers and graduate destination statistics Alumni case studies Student-produced diaries Student-produced videos