Supply chain management 15 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Supply chain Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Insourcing Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Hewlett Packard’s Supply Chain
Channel Functions Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Time, place, and ownership utility Provide logistics, physical distribution Up efficiency by reducing number of transactions Break bulk Create assortments
Channel Functions Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Transport and store goods Facilitate purchase process Repair and maintenance services Provide communication and transaction functions
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Channels Reduce Transactions
Communication function Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Internet distribution Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Wholesaling intermediaries Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Merchant wholesalers Full-service Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Merchant wholesalers Limited-service Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Cash and carryTruck jobbersDrop shippers Mail-orderRack jobbers
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Merchandise agents Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Manufacturers’ reps Selling agents Commission merchants Merchandise brokers
Manufacturer owned Manufacturer owned intermediaries Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Sales branches Sales offices Showrooms
Dual distribution systems Hybrid marketing systems Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Consumer channels B2B channels Channel Types
Consumer channels Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
B2B channels Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Direct distribution Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Distribution and the Marketing Mix Price levels Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Product positioning Nature of the product
Slotting fees Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Distribution Planning DEVELOP DISTRIBUTION OBJECTIVES Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall EVALUATE ENVIRONMENTAL INFLUENCES CHOOSE DISTRIBUTION STRATEGY DEVELOP DISTRIBUTION TACTICS
Channel Strategies Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Conventional PRODUCER WHOLESALER RETAILER CONSUMER Vertical Marketing System RETAILER WHOLESALER PRODUCER CONSUMER
Vertical marketing system ADMINISTERED VMS Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall CORPORATE VMSCONTRACTUAL VMSRETAILER CO-OPFRANCHISE ORGANIZATION
Distribution Intensity Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Number of Outlets EXCLUSIVESELECTIVEINTENSIVE FewMany
Intensive distribution Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Selective distribution
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Exclusive distribution
Channel Captain ECONOMIC Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall LEGITIMATE REWARD/COERCIVE Channel control based on type of power
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Logistics PURCHASING MANUFACTURING STORAGE TRANSPORTATION
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Logistics functions ORDER PROCESSING WAREHOUSING MATERIALS HANDLING TRANSPORTATION INVENTORY CONTROL
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Transportation Attributes DEPENDABILITY COST DELIVERY TIME # LOCATIONS SERVED VARIETY OF PRODUCTS TRACEABILITY
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Transportation modes
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Inventory Control
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