Make it with Meat. Introduction to Stoddart’s Lucy Husband Sales & Marketing Director.

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Presentation transcript:

Make it with Meat

Introduction to Stoddart’s Lucy Husband Sales & Marketing Director

Who are Stoddart’s? Leading Scottish beef processor Local company Family owned business Focus on service, quality, knowledge, and innovation

New Product Development Phil Swailes Production

Bathgate Academy Project

New Product Development Develop new burger product Working together in teams Individual roles and responsibilities Follow clear process

New Product Development Market research Analysis Target market Concept generation Point of difference

New Product Development Healthy product Size Shape Weight Cost Receipe Flavour Ingredients Quality control Ease to make Texture Food safety Specification development...

New Product Development Testing & Refinement

New Product Development Marketing the product Packaging & labelling Price point Branding Clear & concise pitch that grabs the attention

New Product Development What makes something a good product? Do your homework (market research) Clear target market A need (point of difference) Time spent during planning phase Well costed Tastes good & looks good (would you buy it?) Strong sales pitch

Good luck!

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