Boost consumerism Boost Jobs Team- RajaRani Team Members: Gautam KishoreHetu Ashara Indian Institute of Technology, Roorkee

To develop SMEs various social and government programs are aimed to provide financial assistance to people to come with a more marketable design for their ventures. But majority of these ventures fail in short term. A more thorough look of the problem suggests a new reason for failures - there is no or very small market for the product. The plan of ours doesn’t attack the monster named unemployment directly but takes a silent path which will take some time but ultimately will create stable and robust jobs for the youth by creating a market full of demand for local products. Boost SME product demand Boost Employment

Syncing Demand with Supply Producers Customers We have come up with an idea to instill a demand and supply in the market. We intend to invigorate consumers by giving them the option to buy specific locally produced products in installments and thereby increasing market presence of SMEs and thus creating job opportunities in diverse fields XYZ is the driving force by improving purchasing power of consumers

Work Process Product produced by SME XYZ buys it at normal price Investors consumers Shop Product given to shop Shops pays back by forwarding monthly installments after cutting their profits Sells to consumer with down payment Consumer comes back and gives back his due monthly installments Investors fund XYZ to start the business XYZ pays back the promised amounts

We have already conducted a pilot run to judge the response of customers and producers. We contacted solar lantern company D. Light Solar and proposed our idea. On trust basis we procured 10 solar lanterns for testing our idea. Next we tied up with campus based NGO Greenagers and NSS-IIT Roorkee chapter and chose a village of their programs. On first visit we chose a small locality of 15 houses and demonstrated our product. We did questionnaire about the economics of their energy usage like kerosene and wood usage and with that explained the change in economics our new scheme would bring and their benefits. The output we got was more than we anticipated, to say the least. Pilot Run