Leadership Covenant Manager of Category Development November 12, 2007.

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Presentation transcript:

Leadership Covenant Manager of Category Development November 12, 2007

You Are No Longer a Manager… You Are a Leader in the Organization A Leader in Thought A Leader in Word A Leader in Action ** Everything That You Say And Do Communicates **

Today We Will Enter Into a Covenant With One Another Covenant: A solemn agreement, oath, or bond. This is not a commitment or contract. It will not be broken but rather honored over time.

The Covenant We Make Has 10 Agreements 1.Be A Positive Role Model 2.Support One Another 3.Develop Leaders 4.Put Your People First 5.We Will Win or Lose as the East Team 6.Internally and Externally Talk Up the East Team 7.Understand and Leverage Your Strengths and Weaknesses 8.Live the Values 9.Stay Externally Focused 10.Commit to Win

Be a Positive Role Model … Especially in Public Locker room conversations stay in the locker room Demonstrate a passion for what you do Invest personal energy to make a difference Be Genuine

Support One Another … Especially When the Other is Not Around People are watching and waiting Give each other immediate feedback Communicate with each other not just through me Share Key Learnings, Best Practices, Reports and Tools

Develop Leaders Develop Leaders versus more “Followers” Challenge your managers to take ownership to drive change What is your strategy to win? – Encourage identification and adoption of leading-edge ideas Develop the “Innovative Mind Set” to find new solutions – Test multiple scenarios against strategies Fix where we have misalignment vs. focus on “win/win” – Tackle the problems versus just embracing the wins

Put Your People First … Build Trust Understand their Strengths, Weaknesses, and Career Goals – Coach on the importance of change Focus on meeting their needs first – Who needs more focus or more freedom? Value the different perspectives & opinions on the team – Create an environment of participation – Is your phone ringing? Be accountable for the results & events of the team

Realize We Will Win Or Lose as the East Team Support your people, build your team, but the East comes first Friendly competition is Good! Battle to the end is not!

Internally and Externally Talk Up the East Team Integrity … Right Approach … Ethics … Sustainable Success Schedule visits for Marketing to come to Food Lion, Stop & Shop, Giant Eagle, Meijer and Jewel Involve Planners in local market activities

Understand and Leverage Your Strengths and Weaknesses Strengths Business Acumen/Technical Skills Innovative Passionate Results Driven Can Do Attitude Watch-Outs Don’t try to change the world – team is already performing at a high level. Realize not everyone thinks like you. Don’t get lost in the details – set direction and get out of the way.

Live the Values Demonstrate a personal commitment to values Ensure Company interest comes before your own or others agenda Encourage open, candid, trusting relationships Inspire team to embrace our culture

Stay Externally Focused Push your team to understand better than anyone else: - Customer - Consumer - Competition - Category The “Answer” is in the market

Commitment to Win … Not Just Do Your Best Stay the course when things get rough This is a Long Term journey and everyone needs to accept the challenge for us to win Reward Results – both the “What” and the “How”