Foundations of Design and Entrepreneurship Problem Festival What have they heard about FDE so far? What do they think it is
Business Administration Department’s Vision 2020 A Pending Challenge ... with almost 200 million people aged between 15 and 24, Africa has the youngest population in the world. And it keeps growing rapidly (2015 African Economic Outlook, 2015) Ashesi’s Mission … if this trend continues, the continent’s labour force will be 1 billion strong by 2040, making it the largest in the world… (McKinsey Global Institute, 2010). Business Administration Department’s Vision 2020 How many people know about unemployed graduates association Who can become an entrepreneurs? Businesses out of Ashesi – more CS inclined Starting business within 5 years of graduation http://www.africaneconomicoutlook.org/theme/youth_employment/ http://www.un.org/africarenewal/magazine/may-2013/africa%E2%80%99s-youth-%E2%80%9Cticking-time-bomb%E2%80%9D-or-opportunity … build a vibrant entrepreneurial ecosystem to drive the ecosystem in Ghana and Africa and have 20% of graduates (across majors) start and build businesses in Ghana and across Africa The Problem Festival
Design and Entrepreneurship Proposed Solution Immerse freshmen across all majors into the world of design thinking, creative problem solving, entrepreneurship and business management Foundations of Design and Entrepreneurship The Problem Festival
Professional services that students will need help with Support Services Professional services that students will need help with Other faculty members Who? Legal Marketing Work study students Stakeholder management Alum Finance Operations Staff members Supply Chain HR Subject matter expertise Industry advisors Negotiations Etc… Other Professionals The Problem Festival
The team… Faculty members: Sena, Gordon, Rose, Dahlia, DK, and Nepeti Faculty Interns: Philip, Sihaam, Jesse, Anna-Lisa, Chris and Anna Administrators: Opheley and Janice Entrepreneurship Coaches (you will know them on Tuesday) Volunteers for events: Theresa & student team The Problem Festival
Two Problem Solving Stories Story 1 The Play Pump The Problem Festival
Two Problem Solving Stories Story 1 The Play Pump Story 2 The Treadle Pump Play pump story Article link: http://blogs.ei.columbia.edu/2010/07/01/the-playpump-what-went-wrong/ Key points: Saw problem, jumped to an innovative solution Because the solution was so “innovative”, was able to attract a lot of funding However, because they jumped the steps of really taking the time to understand of problem, context and users… …the result was an incorrectly designed solution… …which became a huge and expensive failure… Treadle pump story Article link: http://voices.nationalgeographic.com/2012/04/18/the-power-of-a-radically-affordable-irrigation-pump/ Saw the problem Strong understanding of the problem, context and users Well designed solution and business model Great success The Problem Festival
Problem, users & context poorly understood Two Problem Solving Stories Story 1 The Play Pump Story 2 The Treadle Pump EPIC FAIL! Problem, users & context poorly understood The Problem Festival
Two Problem Solving Stories Story 1 The Play Pump Story 2 The Treadle Pump EPIC FAIL! EPIC SUCCESS! Problem, users & context poorly understood Problem, users & context well understood The Problem Festival
Understanding Problems Before moving on, and just to underline the importance of exploring the problem first, here’s a quick thought from one of the greatest problem solvers the world has ever known. NOTE: Einstein may not be relevant / relatable to all markets. Hide this slide if you don’t think it will add anything to your group.
The Iceberg
Explanation of the task The Problem Festival