Capitalizing on Scale and Advertising Measurement to Deliver Client Results Dawn Hartman Jaime Schultheis.

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Presentation transcript:

Capitalizing on Scale and Advertising Measurement to Deliver Client Results Dawn Hartman Jaime Schultheis

2 www. mymediaworks. com

3 www. mymediaworks. com Diminishing Circulation Lack of Campaign Metrics Difficult to Buy

4 www. mymediaworks. com Transforming Advertising in Publisher Media Valued Consumer Audiences Simple Solutions ROI Measurement

5 www. mymediaworks. com Offer Optimization, Not Penetration Valued Consumer Audiences

6 www. mymediaworks. com Offer Ease of Campaign Buy Simple Solutions

7 www. mymediaworks. com Prove Campaign Success ROI Measurement

8 www. mymediaworks. com

9 www. mymediaworks. com The Solution: Reallocated a single-channel print media buy to a multi-channel print and digital solution

10 www. mymediaworks. com Performance improved when an admail was delivered in conjunction with a circular: 19% increase in shopper response 14% increase in average spend The Results: A 16:1 Return on Media Investment for Admail Executions

11 www. mymediaworks. com

12 www. mymediaworks. com The Solution: Strategy to diversify the insert distribution to 5 targeted publications

13 www. mymediaworks. com Attracted 31,000 customers who spent $4.1 Million New customers spent 2x more, on average, than existing customers The Results: A 146:1 Return on Media Investment

14 www. mymediaworks. com Opportunity Identifying Incremental Distribution Vital to Client’s Growth

15 www. mymediaworks. com Areas of Opportunity in Client’s Current Market Increase Distribution by 12,340 pieces Increase sales potential by $47K Garner 6% of total market revenue Increase customer reach by 10K Current Buy Baseline

Powerful Content. Smarter Campaigns. Engaged Audiences. Measureable Results. Dawn Hartman National Sales Director Jaime Schultheis National Sales Director