1 Five group ：趙希婷、吳宜庭、謝馨輝

Internal Factor Evaluation Sprint

Key Internal FactorWeightRating High market share in long distance 15%4 Active pioneer11%4 Wide portfolio expansion(service)10%4 Strength

Key Internal Factor WeightRating Strong brand7%4 Great niche marketing 9%3 Strength

Key Internal Factor WeightRating Late deployment (4G LTE) 14%1 High churn rate 10%1 Low ARPU10%1 Weakness

Key Internal FactorWeightRating Poor network coverage7%2 Large amount of debt7%2 Weakness

 Total weighted score significantly lower than the 2.5 of enterprise's signals that the internal situation is weak, while the score much higher than 2.5 of the enterprise's internal situation is strong.  As we calculate, the total weighted score value is It means the Sprint’s internal position is better.  According to the IFE matrix, the greatest internal weaknesses Sprint must resolve are late deployment, poor network coverage, and large amount of debt. Conclusion

External Factor Evaluation Sprint

Opportunity NoKey External Factors(Opportunities) WeightRatin g Weighte d score 1Increasing demand on mobile data 15% Develop in ITS10% Global market15% Wireless technology10%20.20

 Increasing demand on mobile data 3D detection technique （ Project Tango ）

 Global market exploit new market (Africa-78% growth rate/yr.)

 Develop in ITS ex: WAVE/DSRC  Wireless technology in hospital manage staff workflow track medical equipment automate environment monitoring increasing security monitor hand hygiene compliance

Threats NoKey External Factors(Threats) WeightRatin g Weighte d score 1US economy is impacted by their debt 2% Regulation of the government 16% Saturation in the wireless market 16% Stressed by other competitors 16%10.16

 US economy is impacted by their debt  Regulation of the government antitrust legislation  Saturation in the wireless market

 Stressed by other competitors

Competitive Profile Matrix Sprint

ARPU(weight0.2) ratingscore Sprint30.6 AT&T40.8 Verizon20.4

Churn rate(weight 0.2) ratingScore Sprint10.2 AT&T40.8 Verizon40.8

Market share(weight 0.16) ratingscore Sprint10.16 AT&T30.48 Verizon40.64

Coverage(weight0.15) ratingscore Sprint20.30 AT&T30.45 Verizon40.60

Financial position(weight0.15) 2013Net incomeEPSSales Sprint-3018M($USD)-77.38$USD3570M($USD) AT&T Verizon ratingscore Sprint10.15 AT&T40.60 Verizon30.45

Brand name(weight0.14) ratingscore Sprint40.56 AT&T40.42 Verizon40.42

SprintAT&TVerizon Weightratingscoreratingscoreratingscore ARPU Churn rate Market share Coverage Financial position Brand name Total score Total score

 Sprint’s performance is bad in many area. Now they need to overcome two problem.  1.Low churn rate : Promote their service to meet the customers’ standard.  2.High debt : Improve their net income by increase their sales. Conclusion

News    wireless-technology-is-transforming-health-care- 07.html wireless-technology-is-transforming-health-care- 07.html  / /cat/2 / /cat/2 Reference

 ARPU Churn rate market share coverage Reference

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