Chapter 3 Recognizing and Creating Opportunity

Copyright © Houghton Mifflin Company3-2 Overview The nature of creativity Challenges to creativity How to remove roadblocks Sources of new ideas

Copyright © Houghton Mifflin Company3-3 The Nature of Creativity Creative people are curious They ask questions They have a high tolerance for ambiguity

Copyright © Houghton Mifflin Company3-4 The Process of Creativity

Copyright © Houghton Mifflin Company3-5 Challenges to Creativity No time No confidence No creative skills

Copyright © Houghton Mifflin Company3-6 How to Remove the Roadblocks Prepare for innovation –Minimize distractions –Devote time to contemplation –Pay attention to your creative environments –Develop a creative culture –Mix people up Start with the familiar

Copyright © Houghton Mifflin Company3-7 How to Remove the Roadblocks (cont.) Identify a problem and solve it Use your personal network Make time for creativity Return to your childhood Think in opposites

Copyright © Houghton Mifflin Company3-8 Sources of New Product/Service Ideas Health care industries Computer-related industries Automotive services (not repair) Residential care Security and commodity exchanges and services

Copyright © Houghton Mifflin Company3-9 Sources of New Product/Service Ideas (cont.) No-store retailers Management and public relations Local and suburban transportation Personnel supply services

Copyright © Houghton Mifflin Company3-10 Technological Trends Gene therapy Nanotechnology Wireless technology

Copyright © Houghton Mifflin Company3-11 Take-Aways List what your students took away from the discussion here in real time